Journal of International Marketing Modeling - Articles List

Volume & Issue: Volume 3, Issue 2, December 2022

Developing a Model of Factors Affecting Participation in Cause-Related Marketing: A Case Study of Sport Products Consumers

Pages 85-97

10.22080/jimm.2023.23962.1032

seyyed Iman Ghaffarisadr; Sardar Mohammadi; Farzad Nobakht

Investigating the Impact of Visual Attention on Brand Recall with Moderating Role of Brand Usage Experience in four and five star hotels in the religious city of Mashhad

Pages 98-109

10.22080/jimm.2023.24555.1034

Sara Rahmati; Omid Behboodi; Maliheh Sadat Razavi

The Effect of Self-attribution Bias on Investor's behavior: Mediating Role of Overconfidence Bias in the Capital Market of Iran

Pages 110-122

10.22080/jimm.2023.25440.1036

zahra kazemi Saraskanrood; zahra ghafouri

Advertising in mobile social networks; providing a conceptual framework on meta-synthesis method

Pages 123-138

10.22080/jimm.2023.25522.1038

Seyed Rasoul Hoseini; Hadi Taghavi; Seyed Amin Hoseini Sano; Yavar Dashtbani

Antecedents and Consequences of Perceived Coolness in Tourism Destinations

Pages 139-151

10.22080/jimm.2023.25442.1037

Zohre Haddadian; Amir Reza Konjkav Monfared; Arian Bakhti

Journal of International Marketing Modeling

Journal Archive

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)