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Volume & Issue: Volume 2, Issue 2, September 2021 
Number of Articles: 4
Examining the Effect of Industry Competitive Intensity: The Mediating Role of Marketing Capabilities and Market-Focused Learning

Pages 82-92

10.22080/jimm.2021.21696.1020

Meysam Shirkhodaie; Mohsen Alizadehsani; Sepideh Masomi Aghbolagh

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  • PDF 763.05 K

Prioritize target markets using a combined method of Analytical Hierarchy Process/Monte Carlo simulation and Fuzzy AHP

Pages 93-103

10.22080/jimm.2021.22056.1021

Hassanali Aghajani

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  • PDF 927.17 K

The Impact of Price Segmentation based on Customer Characteristics, Product Bundle or Product Features on Price Fairness Perceptions

Pages 104-114

10.22080/jimm.2021.22156.1022

Mohsen Nazari; Seyed Parham Sheikholeslami

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  • PDF 760.25 K

Knowledge-Oriented Leadership and Sales Performance: The Mediating Effects of Market Orientation, Innovative Organizational Culture, and Innovation Implementation

Pages 115-126

10.22080/jimm.2021.22249.1023

Morteza Movaghar; Mahyar Barari; Mohammad Safari

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  • PDF 757.44 K

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