Journal of International Marketing Modeling - Articles List

Volume & Issue: Volume 3, Issue 1, February 2022

Scenario Planning and Strategic Innovation: The mediating effects of Strategic Thinking and Strategic Flexibility

Pages 1-13

10.22080/jimm.2022.23060.1026

Esmaeil Malekakhlagh; Mohammad Safari; Shahrokh Beigi; Mohammad Reza Rokhideh

Impact of Effective Factors on the Industrial Brand Equity

Pages 14-24

10.22080/jimm.2022.23663.1031

Behnaz Khodayari

The effect of media tourism and sports diplomacy on product brands

Pages 25-36

10.22080/jimm.2022.23626.1030

Mohammad saeid Kiani; Leila Nazari; Leila shahbazpour

Evaluate and prioritize the impact of marketing strategies on reducing entrepreneurial risks

Pages 37-50

10.22080/jimm.2022.22932.1025

Farzad Asayesh; Esfandiar Doshmanziari; Fatemeh Gharib

The Role of Profitability in Estimating Stock Returns by Following a Model of Belief Updating in Iran's Capital Market

Pages 51-61

10.22080/jimm.2022.24528.1033

Zahra Kazemi Saraskanrood

Identifying and prioritizing Factors Affecting the Revisit Intention of the Destination Brand in Iran with the Best-Worst Method

Pages 62-84

10.22080/jimm.2022.23408.1029

Soheil Nejat; Hamidreza Fallah Lajimi

Journal of International Marketing Modeling

Journal Archive

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)