Journal of International Marketing Modeling (JIMM) is a Scientific and Research Journal which is associated to the University of Mazandaran. The Journal of International Marketing Modeling (JIMM) provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues. This journal publishes all kinds of papers including: Original and Review articles, Short papers, Case study, Methodology and Technical papers, Viewpoint/Perspective/Opinion and Conceptual papers, in all areas of management, especially international marketing, and other related topics. Readers are looking for ways to optimize and leverage research, insight and data, and trust the integrity of the JIMM to provide them with leading edge and authoritative thinking that can be practically applied in an international, business and societal context.