Journal of International Marketing Modeling - Articles List

Volume & Issue: Volume 4, Issue 1, June 2023

Brand Scale Development: A Review of Practices

Pages 1-22

10.22080/jimm.2023.4905

Shahriar Azizi

Examination of the Impact of Brand Communities on Social Networks on Brand-Customer Interactions and Brand Loyalty (Case Study: Leather Brand Dorsa on Instagram)

Pages 24-35

10.22080/jimm.2023.4906

Malihe Siavooshi; Azita Darushi

Minimalist marketing as a turning point in marketing: benefits and challenges

Pages 36-43

10.22080/jimm.2023.4910

Shahnaz Akbari Emami; Sara Fathi

Investigating Organization's Innovation Performance in Industrial Markets Based on Market Orientation and Knowledge Creation Capacities

Pages 44-55

10.22080/jimm.2023.5157

Bahareh Osanlou; Soheila Khoddami

Journal of International Marketing Modeling

Journal Archive

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)