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Volume & Issue: Volume 4, Issue 1, March 2024 
Number of Articles: 3
Examination of the Impact of Brand Communities on Social Networks on Brand-Customer Interactions and Brand Loyalty (Case Study: Leather Brand Dorsa on Instagram)

Pages 24-35

10.22080/jimm.2023.4906

Malihe Siavooshi; Azita Darushi

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  • PDF 676.67 K

Minimalist marketing as a turning point in marketing: benefits and challenges

Pages 36-43

10.22080/jimm.2023.4910

Shahnaz Akbari Emami; Sara Fathi

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  • PDF 641.75 K

Investigating Organization's Innovation Performance in Industrial Markets Based on Market Orientation and Knowledge Creation Capacities

Pages 44-55

10.22080/jimm.2023.5157

Bahareh Osanlou; Soheila Khoddami

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  • PDF 1.02 M

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