Investigating Organization's Innovation Performance in Industrial Markets Based on Market Orientation and Knowledge Creation Capacities

Document Type : Original Article

Authors

1 Assistant Professor, Department of Business Management, Faculty of Management, Kharazmi University, Tehran, Iran

2 Associate Professor, Department of Business Management, Faculty of Management, Kharazmi University, Tehran, Iran

Abstract

In the era of the knowledge economy, innovation has become one of the key sources of competitive advantage. Successful innovation is influenced by various contextual and environmental factors. The present study, with a combined approach, seeks to investigate the internal and external factors affecting an organization's innovation performance. The purpose of this research is to examine the effect of market orientation and knowledge creation capabilities on an organization's innovation performance, emphasizing the mediating role of relational learning and absorptive capacity. The research method is applied in terms of objective and descriptive survey in terms of nature. The statistical population included all active food industry companies, of which 200 samples were selected based on Jackson's definition and available sampling method. The results of the analyses done using the structural equation model confirm the effect of internal and external identified factors on the organization's innovation performance, revealing that market orientation capability has a positive effect on an organization's innovation performance through the mediating role of relational learning. Also, the ability to create knowledge through the mediating variable of absorptive capacity has a positive effect on an organization's innovation performance.

Keywords

Journal of International Marketing Modeling
Volume 4, Issue 1
June 2023
Pages 44-55

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