Keyword Index

A

  • Absorptive capacity building Investigating Organization's Innovation Performance in Industrial Markets Based on Market Orientation and Knowledge Creation Capacities [Volume 4, Issue 1, 2023, Pages 44-55]
  • Advertisement Features Investigating Effect of Advertisement Features in Social Media on Consumer Attitude with regard to the Mediator Role of Advertising Value in Iran Food Industry [Volume 1, Issue 2, 2020, Pages 130-141]
  • Advertising Advertising in mobile social networks; providing a conceptual framework on meta-synthesis method [Volume 3, Issue 2, 2022, Pages 123-138]
  • Advertising Value Investigating Effect of Advertisement Features in Social Media on Consumer Attitude with regard to the Mediator Role of Advertising Value in Iran Food Industry [Volume 1, Issue 2, 2020, Pages 130-141]
  • Allen Trade potentials of Iran and CIS [Volume 2, Issue 1, 2021, Pages 18-30]
  • Alternative Attractiveness Factors affecting customer loyalty with the mediating role of emotional satisfaction and brand trust; Case study: Pasargad Insurance customers in Ilam Province [Volume 1, Issue 1, 2020, Pages 31-44]
  • Analytical Hierarchy Process Prioritize target markets using a combined method of Analytical Hierarchy Process/Monte Carlo simulation and Fuzzy AHP [Volume 2, Issue 2, 2021, Pages 93-103]
  • Attitude Developing a Model of Factors Affecting Participation in Cause-Related Marketing: A Case Study of Sport Products Consumers [Volume 3, Issue 2, 2022, Pages 85-97]
  • Attractiveness Antecedents and Consequences of Perceived Coolness in Tourism Destinations [Volume 3, Issue 2, 2022, Pages 139-151]
  • Authentic pride Antecedents and Consequences of Perceived Coolness in Tourism Destinations [Volume 3, Issue 2, 2022, Pages 139-151]

B

  • Behavioral Responses The Role of Viral Marketing on Behavioral Intentions in Durable and nondurable Goods: Is brand equity as a mediator? [Volume 2, Issue 1, 2021, Pages 55-68]
  • Belief Updating The Role of Profitability in Estimating Stock Returns by Following a Model of Belief Updating in Iran's Capital Market [Volume 3, Issue 1, 2022, Pages 51-61]
  • Brand Impact of Effective Factors on the Industrial Brand Equity [Volume 3, Issue 1, 2022, Pages 14-24]
  • Brand The effect of media tourism and sports diplomacy on product brands [Volume 3, Issue 1, 2022, Pages 25-36]
  • Brand Identifying and prioritizing Factors Affecting the Revisit Intention of the Destination Brand in Iran with the Best-Worst Method [Volume 3, Issue 1, 2022, Pages 62-84]
  • Brand attachment Explaining the Role of Consumer Attitudes and Willingness toward Consumer Generated Advertising in Consumer Behavior; Case Study of Kalleh Consumers [Volume 1, Issue 1, 2020, Pages 21-30]
  • Brand Commitment Investigating the Antecedents of Brand Citizenship Behavior in financial institutes [Volume 1, Issue 2, 2020, Pages 78-92]
  • Brand Communities Examination of the Impact of Brand Communities on Social Networks on Brand-Customer Interactions and Brand Loyalty (Case Study: Leather Brand Dorsa on Instagram) [Volume 4, Issue 1, 2023, Pages 24-35]
  • Brand Performance Examining the Effect of Industry Competitive Intensity: The Mediating Role of Marketing Capabilities and Market-Focused Learning [Volume 2, Issue 2, 2021, Pages 82-92]
  • Brand Reputation Factors affecting customer loyalty with the mediating role of emotional satisfaction and brand trust; Case study: Pasargad Insurance customers in Ilam Province [Volume 1, Issue 1, 2020, Pages 31-44]
  • Brand Trust Factors affecting customer loyalty with the mediating role of emotional satisfaction and brand trust; Case study: Pasargad Insurance customers in Ilam Province [Volume 1, Issue 1, 2020, Pages 31-44]
  • Brand Trust Investigating the Antecedents of Brand Citizenship Behavior in financial institutes [Volume 1, Issue 2, 2020, Pages 78-92]
  • Business Prioritize target markets using a combined method of Analytical Hierarchy Process/Monte Carlo simulation and Fuzzy AHP [Volume 2, Issue 2, 2021, Pages 93-103]
  • BWM Identifying and prioritizing Factors Affecting the Revisit Intention of the Destination Brand in Iran with the Best-Worst Method [Volume 3, Issue 1, 2022, Pages 62-84]

C

  • Capital Market The Effect of Self-attribution Bias on Investor's behavior: Mediating Role of Overconfidence Bias in the Capital Market of Iran [Volume 3, Issue 2, 2022, Pages 110-122]
  • Career Transformation The Impact of Reliable Leadership and Job crafting on Customer Orientation and Service Recovery Performance; Case Study of Sepah Bank of Khuzestan [Volume 2, Issue 1, 2021, Pages 41-54]
  • Cause-Brand fit Developing a Model of Factors Affecting Participation in Cause-Related Marketing: A Case Study of Sport Products Consumers [Volume 3, Issue 2, 2022, Pages 85-97]
  • Cause-related Marketing (CRM) Developing a Model of Factors Affecting Participation in Cause-Related Marketing: A Case Study of Sport Products Consumers [Volume 3, Issue 2, 2022, Pages 85-97]
  • Commerce Knowledge Identifying and Classify Success and Failure Factors in International Business Negotiations with Iranian Merchants [Volume 1, Issue 2, 2020, Pages 66-77]
  • Commitment Survey of Loyalty, Satisfaction and Commitment to create Value for Customers through Relationship Marketing Approach: A Case Study [Volume 1, Issue 1, 2020, Pages 55-65]
  • Comparative Advantage Trade potentials of Iran and CIS [Volume 2, Issue 1, 2021, Pages 18-30]
  • Consumer Attitude Investigating Effect of Advertisement Features in Social Media on Consumer Attitude with regard to the Mediator Role of Advertising Value in Iran Food Industry [Volume 1, Issue 2, 2020, Pages 130-141]
  • Consumers' attitude to advertising production Explaining the Role of Consumer Attitudes and Willingness toward Consumer Generated Advertising in Consumer Behavior; Case Study of Kalleh Consumers [Volume 1, Issue 1, 2020, Pages 21-30]
  • Consumer Surplus The Impact of Price Segmentation based on Customer Characteristics, Product Bundle or Product Features on Price Fairness Perceptions [Volume 2, Issue 2, 2021, Pages 104-114]
  • Consumers’ willingness to participate in advertising Explaining the Role of Consumer Attitudes and Willingness toward Consumer Generated Advertising in Consumer Behavior; Case Study of Kalleh Consumers [Volume 1, Issue 1, 2020, Pages 21-30]
  • Cultural Marketing The Cultural Marketing Elements: The Essentials for Increasing of Museum Visits [Volume 1, Issue 2, 2020, Pages 93-103]
  • Customer loyalty Factors affecting customer loyalty with the mediating role of emotional satisfaction and brand trust; Case study: Pasargad Insurance customers in Ilam Province [Volume 1, Issue 1, 2020, Pages 31-44]
  • Customer loyalty A Structural Model of Customer Loyalty: A case study of Isfahan Hypermarkets [Volume 1, Issue 2, 2020, Pages 104-113]

D

  • Destination Brand Identifying and prioritizing Factors Affecting the Revisit Intention of the Destination Brand in Iran with the Best-Worst Method [Volume 3, Issue 1, 2022, Pages 62-84]
  • Donation Proximity Developing a Model of Factors Affecting Participation in Cause-Related Marketing: A Case Study of Sport Products Consumers [Volume 3, Issue 2, 2022, Pages 85-97]
  • Drysdale Trade potentials of Iran and CIS [Volume 2, Issue 1, 2021, Pages 18-30]

E

  • Emotional Satisfaction Factors affecting customer loyalty with the mediating role of emotional satisfaction and brand trust; Case study: Pasargad Insurance customers in Ilam Province [Volume 1, Issue 1, 2020, Pages 31-44]
  • Entrepreneurship Evaluate and prioritize the impact of marketing strategies on reducing entrepreneurial risks [Volume 3, Issue 1, 2022, Pages 37-50]

F

  • Factor Analysis A Structural Model of Customer Loyalty: A case study of Isfahan Hypermarkets [Volume 1, Issue 2, 2020, Pages 104-113]
  • Foreign Trade Trade potentials of Iran and CIS [Volume 2, Issue 1, 2021, Pages 18-30]
  • Fuzzy AHP Prioritize target markets using a combined method of Analytical Hierarchy Process/Monte Carlo simulation and Fuzzy AHP [Volume 2, Issue 2, 2021, Pages 93-103]

H

  • Higher education Market orientation in higher education: positioning marketing in Iranian higher education [Volume 1, Issue 1, 2020, Pages 45-54]
  • Hypermarkets A Structural Model of Customer Loyalty: A case study of Isfahan Hypermarkets [Volume 1, Issue 2, 2020, Pages 104-113]

I

  • Industry Competitive Intensity Examining the Effect of Industry Competitive Intensity: The Mediating Role of Marketing Capabilities and Market-Focused Learning [Volume 2, Issue 2, 2021, Pages 82-92]
  • Innovation Implementation Knowledge-Oriented Leadership and Sales Performance: The Mediating Effects of Market Orientation, Innovative Organizational Culture, and Innovation Implementation [Volume 2, Issue 2, 2021, Pages 115-126]
  • Innovation performance Investigating Organization's Innovation Performance in Industrial Markets Based on Market Orientation and Knowledge Creation Capacities [Volume 4, Issue 1, 2023, Pages 44-55]
  • Innovative Organizational Culture Knowledge-Oriented Leadership and Sales Performance: The Mediating Effects of Market Orientation, Innovative Organizational Culture, and Innovation Implementation [Volume 2, Issue 2, 2021, Pages 115-126]
  • Intention purchase The Role of Viral Marketing on Behavioral Intentions in Durable and nondurable Goods: Is brand equity as a mediator? [Volume 2, Issue 1, 2021, Pages 55-68]
  • International Business Negotiations Identifying and Classify Success and Failure Factors in International Business Negotiations with Iranian Merchants [Volume 1, Issue 2, 2020, Pages 66-77]
  • Investor's behavior The Effect of Self-attribution Bias on Investor's behavior: Mediating Role of Overconfidence Bias in the Capital Market of Iran [Volume 3, Issue 2, 2022, Pages 110-122]
  • Iran Modeling the Factors Influencing Store Price Image in Iran by Interpretive Structural Modeling Method [Volume 1, Issue 1, 2020, Pages 1-12]
  • Iran Culture Identifying and Classify Success and Failure Factors in International Business Negotiations with Iranian Merchants [Volume 1, Issue 2, 2020, Pages 66-77]
  • Iranian Merchants Identifying and Classify Success and Failure Factors in International Business Negotiations with Iranian Merchants [Volume 1, Issue 2, 2020, Pages 66-77]
  • Iran' s Capital Market The Role of Profitability in Estimating Stock Returns by Following a Model of Belief Updating in Iran's Capital Market [Volume 3, Issue 1, 2022, Pages 51-61]

J

  • Job Crafting Job Crafting and B2B Salesperson Performance through Meaningful Work: Role-Resource Approach-Avoidance Model [Volume 2, Issue 1, 2021, Pages 1-17]

K

  • Knowledge creation capability Investigating Organization's Innovation Performance in Industrial Markets Based on Market Orientation and Knowledge Creation Capacities [Volume 4, Issue 1, 2023, Pages 44-55]
  • Knowledge-Oriented Leadership Knowledge-Oriented Leadership and Sales Performance: The Mediating Effects of Market Orientation, Innovative Organizational Culture, and Innovation Implementation [Volume 2, Issue 2, 2021, Pages 115-126]

L

  • Lafay Trade potentials of Iran and CIS [Volume 2, Issue 1, 2021, Pages 18-30]
  • Loyalty Survey of Loyalty, Satisfaction and Commitment to create Value for Customers through Relationship Marketing Approach: A Case Study [Volume 1, Issue 1, 2020, Pages 55-65]
  • Loyalty Explaining the Role of Consumer Attitudes and Willingness toward Consumer Generated Advertising in Consumer Behavior; Case Study of Kalleh Consumers [Volume 1, Issue 1, 2020, Pages 21-30]

M

  • Market-Focused Learning Examining the Effect of Industry Competitive Intensity: The Mediating Role of Marketing Capabilities and Market-Focused Learning [Volume 2, Issue 2, 2021, Pages 82-92]
  • Marketing Capability Examining the Effect of Industry Competitive Intensity: The Mediating Role of Marketing Capabilities and Market-Focused Learning [Volume 2, Issue 2, 2021, Pages 82-92]
  • Market orientation Market orientation in higher education: positioning marketing in Iranian higher education [Volume 1, Issue 1, 2020, Pages 45-54]
  • Market orientation Knowledge-Oriented Leadership and Sales Performance: The Mediating Effects of Market Orientation, Innovative Organizational Culture, and Innovation Implementation [Volume 2, Issue 2, 2021, Pages 115-126]
  • Meaningful Work Job Crafting and B2B Salesperson Performance through Meaningful Work: Role-Resource Approach-Avoidance Model [Volume 2, Issue 1, 2021, Pages 1-17]
  • Media The effect of media tourism and sports diplomacy on product brands [Volume 3, Issue 1, 2022, Pages 25-36]
  • Meta-synthesis Advertising in mobile social networks; providing a conceptual framework on meta-synthesis method [Volume 3, Issue 2, 2022, Pages 123-138]
  • Minimalism Minimalist marketing as a turning point in marketing: benefits and challenges [Volume 4, Issue 1, 2023, Pages 36-43]
  • Modeling Brand Scale Development: A Review of Practices [Volume 4, Issue 1, 2023, Pages 1-22]
  • Monte Carlo Prioritize target markets using a combined method of Analytical Hierarchy Process/Monte Carlo simulation and Fuzzy AHP [Volume 2, Issue 2, 2021, Pages 93-103]
  • Museum The Cultural Marketing Elements: The Essentials for Increasing of Museum Visits [Volume 1, Issue 2, 2020, Pages 93-103]

O

  • Organizational Innovation Examining the Effect of Industry Competitive Intensity: The Mediating Role of Marketing Capabilities and Market-Focused Learning [Volume 2, Issue 2, 2021, Pages 82-92]
  • Overconfidence bias The Effect of Self-attribution Bias on Investor's behavior: Mediating Role of Overconfidence Bias in the Capital Market of Iran [Volume 3, Issue 2, 2022, Pages 110-122]

P

  • Perceived Price Fairness The Impact of Price Segmentation based on Customer Characteristics, Product Bundle or Product Features on Price Fairness Perceptions [Volume 2, Issue 2, 2021, Pages 104-114]
  • Personal Branding An Analysis of Personal Branding Tactics Strategies in Athletes' Professional Success [Volume 2, Issue 1, 2021, Pages 31-40]
  • Price Hedge The Impact of Price Segmentation based on Customer Characteristics, Product Bundle or Product Features on Price Fairness Perceptions [Volume 2, Issue 2, 2021, Pages 104-114]
  • Price Segmentation The Impact of Price Segmentation based on Customer Characteristics, Product Bundle or Product Features on Price Fairness Perceptions [Volume 2, Issue 2, 2021, Pages 104-114]
  • Pricing Modeling the Factors Influencing Store Price Image in Iran by Interpretive Structural Modeling Method [Volume 1, Issue 1, 2020, Pages 1-12]
  • Professional Success An Analysis of Personal Branding Tactics Strategies in Athletes' Professional Success [Volume 2, Issue 1, 2021, Pages 31-40]
  • Profitability The Role of Profitability in Estimating Stock Returns by Following a Model of Belief Updating in Iran's Capital Market [Volume 3, Issue 1, 2022, Pages 51-61]
  • Purchasing Intention Developing a Model of Factors Affecting Participation in Cause-Related Marketing: A Case Study of Sport Products Consumers [Volume 3, Issue 2, 2022, Pages 85-97]

R

  • Relationship learning Investigating Organization's Innovation Performance in Industrial Markets Based on Market Orientation and Knowledge Creation Capacities [Volume 4, Issue 1, 2023, Pages 44-55]
  • Reliable Leadership The Impact of Reliable Leadership and Job crafting on Customer Orientation and Service Recovery Performance; Case Study of Sepah Bank of Khuzestan [Volume 2, Issue 1, 2021, Pages 41-54]
  • Revisit Intention Identifying and prioritizing Factors Affecting the Revisit Intention of the Destination Brand in Iran with the Best-Worst Method [Volume 3, Issue 1, 2022, Pages 62-84]
  • Risk Evaluate and prioritize the impact of marketing strategies on reducing entrepreneurial risks [Volume 3, Issue 1, 2022, Pages 37-50]
  • Role- Resource Approach-Avoidance Theory Job Crafting and B2B Salesperson Performance through Meaningful Work: Role-Resource Approach-Avoidance Model [Volume 2, Issue 1, 2021, Pages 1-17]

S

  • Sales Performance Knowledge-Oriented Leadership and Sales Performance: The Mediating Effects of Market Orientation, Innovative Organizational Culture, and Innovation Implementation [Volume 2, Issue 2, 2021, Pages 115-126]
  • Salesperson Performance Job Crafting and B2B Salesperson Performance through Meaningful Work: Role-Resource Approach-Avoidance Model [Volume 2, Issue 1, 2021, Pages 1-17]
  • Sanandaj Athletes An Analysis of Personal Branding Tactics Strategies in Athletes' Professional Success [Volume 2, Issue 1, 2021, Pages 31-40]
  • Sarab-e Meymeh Township Investigating the effect of cultural events and mental conflict on the image and intention to visit the destination among tourists in Sarab-e Meymeh township of Dehloran City [Volume 1, Issue 2, 2020, Pages 114-129]
  • Scenario Planning Scenario Planning and Strategic Innovation: The mediating effects of Strategic Thinking and Strategic Flexibility [Volume 3, Issue 1, 2022, Pages 1-13]
  • Self-attribution bias The Effect of Self-attribution Bias on Investor's behavior: Mediating Role of Overconfidence Bias in the Capital Market of Iran [Volume 3, Issue 2, 2022, Pages 110-122]
  • Service Recovery Performance The Impact of Reliable Leadership and Job crafting on Customer Orientation and Service Recovery Performance; Case Study of Sepah Bank of Khuzestan [Volume 2, Issue 1, 2021, Pages 41-54]
  • Small and Medium Enterprises Investigating the Impact of International Entrepreneurial Orientation on the International Performance of Small and Medium Enterprises [Volume 2, Issue 1, 2021, Pages 69-81]
  • Stock Returns The Role of Profitability in Estimating Stock Returns by Following a Model of Belief Updating in Iran's Capital Market [Volume 3, Issue 1, 2022, Pages 51-61]
  • Store price image Modeling the Factors Influencing Store Price Image in Iran by Interpretive Structural Modeling Method [Volume 1, Issue 1, 2020, Pages 1-12]
  • Strategic Flexibility Scenario Planning and Strategic Innovation: The mediating effects of Strategic Thinking and Strategic Flexibility [Volume 3, Issue 1, 2022, Pages 1-13]
  • Strategic Innovation Scenario Planning and Strategic Innovation: The mediating effects of Strategic Thinking and Strategic Flexibility [Volume 3, Issue 1, 2022, Pages 1-13]
  • Strategic thinking Scenario Planning and Strategic Innovation: The mediating effects of Strategic Thinking and Strategic Flexibility [Volume 3, Issue 1, 2022, Pages 1-13]
  • Structural Equation Modeling A Structural Model of Customer Loyalty: A case study of Isfahan Hypermarkets [Volume 1, Issue 2, 2020, Pages 104-113]
  • Success and Failure Factors Identifying and Classify Success and Failure Factors in International Business Negotiations with Iranian Merchants [Volume 1, Issue 2, 2020, Pages 66-77]

T

  • Tehran Stock Exchange The Effect of Self-attribution Bias on Investor's behavior: Mediating Role of Overconfidence Bias in the Capital Market of Iran [Volume 3, Issue 2, 2022, Pages 110-122]
  • Tourist Antecedents and Consequences of Perceived Coolness in Tourism Destinations [Volume 3, Issue 2, 2022, Pages 139-151]

V

  • Viral marketing The Role of Viral Marketing on Behavioral Intentions in Durable and nondurable Goods: Is brand equity as a mediator? [Volume 2, Issue 1, 2021, Pages 55-68]
  • Visiting Rate The Cultural Marketing Elements: The Essentials for Increasing of Museum Visits [Volume 1, Issue 2, 2020, Pages 93-103]
  • Visual attention Investigating the Impact of Visual Attention on Brand Recall with Moderating Role of Brand Usage Experience in four and five star hotels in the religious city of Mashhad [Volume 3, Issue 2, 2022, Pages 98-109]

W

  • Willingness to Pay The Impact of Price Segmentation based on Customer Characteristics, Product Bundle or Product Features on Price Fairness Perceptions [Volume 2, Issue 2, 2021, Pages 104-114]
  • Word- Of -Mouth The Role of Viral Marketing on Behavioral Intentions in Durable and nondurable Goods: Is brand equity as a mediator? [Volume 2, Issue 1, 2021, Pages 55-68]