Author Index

A

  • Abedin, Bahareh Investigating the Antecedents of Brand Citizenship Behavior in financial institutes [Volume 1, Issue 2, 2020, Pages 78-92]
  • Aghajani, Hassanali Prioritize target markets using a combined method of Analytical Hierarchy Process/Monte Carlo simulation and Fuzzy AHP [Volume 2, Issue 2, 2021, Pages 93-103]
  • Agheli, Meysam Factors affecting customer loyalty with the mediating role of emotional satisfaction and brand trust; Case study: Pasargad Insurance customers in Ilam Province [Volume 1, Issue 1, 2020, Pages 31-44]
  • Agheli, Meysam Investigating the effect of cultural events and mental conflict on the image and intention to visit the destination among tourists in Sarab-e Meymeh township of Dehloran City [Volume 1, Issue 2, 2020, Pages 114-129]
  • Akbari Emami, Shahnaz Minimalist marketing as a turning point in marketing: benefits and challenges [Volume 4, Issue 1, 2023, Pages 36-43]
  • Alizadehsani, Mohsen Identifying and Classify Success and Failure Factors in International Business Negotiations with Iranian Merchants [Volume 1, Issue 2, 2020, Pages 66-77]
  • Alizadehsani, Mohsen Examining the Effect of Industry Competitive Intensity: The Mediating Role of Marketing Capabilities and Market-Focused Learning [Volume 2, Issue 2, 2021, Pages 82-92]
  • Asayesh, Farzad Evaluate and prioritize the impact of marketing strategies on reducing entrepreneurial risks [Volume 3, Issue 1, 2022, Pages 37-50]
  • Azizi, Mostafa Market orientation in higher education: positioning marketing in Iranian higher education [Volume 1, Issue 1, 2020, Pages 45-54]
  • Azizi, Shahriar Brand Scale Development: A Review of Practices [Volume 4, Issue 1, 2023, Pages 1-22]

B

  • Baghaei-Sefat, Soheila Investigating the effect of cultural events and mental conflict on the image and intention to visit the destination among tourists in Sarab-e Meymeh township of Dehloran City [Volume 1, Issue 2, 2020, Pages 114-129]
  • Bakhti, Arian Antecedents and Consequences of Perceived Coolness in Tourism Destinations [Volume 3, Issue 2, 2022, Pages 139-151]
  • Barari, Mahyar Knowledge-Oriented Leadership and Sales Performance: The Mediating Effects of Market Orientation, Innovative Organizational Culture, and Innovation Implementation [Volume 2, Issue 2, 2021, Pages 115-126]
  • Bavarsad, Belghis A Structural Model of Customer Loyalty: A case study of Isfahan Hypermarkets [Volume 1, Issue 2, 2020, Pages 104-113]
  • Behboodi, Omid Investigating the Impact of Visual Attention on Brand Recall with Moderating Role of Brand Usage Experience in four and five star hotels in the religious city of Mashhad [Volume 3, Issue 2, 2022, Pages 98-109]
  • Beigi, Shahrokh Investigating the Impact of International Entrepreneurial Orientation on the International Performance of Small and Medium Enterprises [Volume 2, Issue 1, 2021, Pages 69-81]
  • Beigi, Shahrokh Scenario Planning and Strategic Innovation: The mediating effects of Strategic Thinking and Strategic Flexibility [Volume 3, Issue 1, 2022, Pages 1-13]

D

  • Darushi, Azita Examination of the Impact of Brand Communities on Social Networks on Brand-Customer Interactions and Brand Loyalty (Case Study: Leather Brand Dorsa on Instagram) [Volume 4, Issue 1, 2023, Pages 24-35]
  • Dashtbani, Yavar Advertising in mobile social networks; providing a conceptual framework on meta-synthesis method [Volume 3, Issue 2, 2022, Pages 123-138]
  • Dastar, Hossein Modeling the Factors Influencing Store Price Image in Iran by Interpretive Structural Modeling Method [Volume 1, Issue 1, 2020, Pages 1-12]
  • Dehghani Dashtbani, Maliheh Investigating the Antecedents of Brand Citizenship Behavior in financial institutes [Volume 1, Issue 2, 2020, Pages 78-92]
  • Divsalar, Hedieh Investigating Effect of Advertisement Features in Social Media on Consumer Attitude with regard to the Mediator Role of Advertising Value in Iran Food Industry [Volume 1, Issue 2, 2020, Pages 130-141]
  • Doshmanziari, Esfandiar Evaluate and prioritize the impact of marketing strategies on reducing entrepreneurial risks [Volume 3, Issue 1, 2022, Pages 37-50]

E

  • Ehsani, Amir Survey of Loyalty, Satisfaction and Commitment to create Value for Customers through Relationship Marketing Approach: A Case Study [Volume 1, Issue 1, 2020, Pages 55-65]
  • Elahi, Hossein Investigating Effect of Advertisement Features in Social Media on Consumer Attitude with regard to the Mediator Role of Advertising Value in Iran Food Industry [Volume 1, Issue 2, 2020, Pages 130-141]
  • Emami, Elham An Analysis of Personal Branding Tactics Strategies in Athletes' Professional Success [Volume 2, Issue 1, 2021, Pages 31-40]

F

  • Fallah Lajimi, Hamidreza Identifying and prioritizing Factors Affecting the Revisit Intention of the Destination Brand in Iran with the Best-Worst Method [Volume 3, Issue 1, 2022, Pages 62-84]
  • Fathi, Sara Minimalist marketing as a turning point in marketing: benefits and challenges [Volume 4, Issue 1, 2023, Pages 36-43]
  • Fazeli Veisari, Elham The Role of Viral Marketing on Behavioral Intentions in Durable and nondurable Goods: Is brand equity as a mediator? [Volume 2, Issue 1, 2021, Pages 55-68]

G

  • Ghaffarisadr, seyyed Iman Developing a Model of Factors Affecting Participation in Cause-Related Marketing: A Case Study of Sport Products Consumers [Volume 3, Issue 2, 2022, Pages 85-97]
  • Gharib, Fatemeh Evaluate and prioritize the impact of marketing strategies on reducing entrepreneurial risks [Volume 3, Issue 1, 2022, Pages 37-50]

H

  • Haddadian, Zohre Antecedents and Consequences of Perceived Coolness in Tourism Destinations [Volume 3, Issue 2, 2022, Pages 139-151]
  • Haron-Rashedi, Somayeh A Structural Model of Customer Loyalty: A case study of Isfahan Hypermarkets [Volume 1, Issue 2, 2020, Pages 104-113]
  • Hoseini, Seyed Abbas Trade potentials of Iran and CIS [Volume 2, Issue 1, 2021, Pages 18-30]
  • Hoseini, Seyed Rasoul Advertising in mobile social networks; providing a conceptual framework on meta-synthesis method [Volume 3, Issue 2, 2022, Pages 123-138]
  • Hoseini Sano, Seyed Amin Advertising in mobile social networks; providing a conceptual framework on meta-synthesis method [Volume 3, Issue 2, 2022, Pages 123-138]

K

  • Kamareh, Sahar Explaining the Role of Consumer Attitudes and Willingness toward Consumer Generated Advertising in Consumer Behavior; Case Study of Kalleh Consumers [Volume 1, Issue 1, 2020, Pages 21-30]
  • Kazemi Saraskanrood, Zahra The Role of Profitability in Estimating Stock Returns by Following a Model of Belief Updating in Iran's Capital Market [Volume 3, Issue 1, 2022, Pages 51-61]
  • Khalili Palandi, Fereshteh Examining the Effectiveness of Public Service Advertisement through Hormonal Marketing Approach [Volume 1, Issue 1, 2020, Pages 13-20]
  • Khalili Palandi, Fereshteh Job Crafting and B2B Salesperson Performance through Meaningful Work: Role-Resource Approach-Avoidance Model [Volume 2, Issue 1, 2021, Pages 1-17]
  • Khodayari, Behnaz Impact of Effective Factors on the Industrial Brand Equity [Volume 3, Issue 1, 2022, Pages 14-24]
  • Khoddami, Soheila Investigating Organization's Innovation Performance in Industrial Markets Based on Market Orientation and Knowledge Creation Capacities [Volume 4, Issue 1, 2023, Pages 44-55]
  • Kiani, Mohammad saeid The effect of media tourism and sports diplomacy on product brands [Volume 3, Issue 1, 2022, Pages 25-36]
  • Kolahan, Arman Identifying and Classify Success and Failure Factors in International Business Negotiations with Iranian Merchants [Volume 1, Issue 2, 2020, Pages 66-77]
  • Konjkav Monfared, Amir Reza Antecedents and Consequences of Perceived Coolness in Tourism Destinations [Volume 3, Issue 2, 2022, Pages 139-151]

M

  • Malekakhlagh, Esmaeil Scenario Planning and Strategic Innovation: The mediating effects of Strategic Thinking and Strategic Flexibility [Volume 3, Issue 1, 2022, Pages 1-13]
  • Masomi Aghbolagh, Sepideh Examining the Effect of Industry Competitive Intensity: The Mediating Role of Marketing Capabilities and Market-Focused Learning [Volume 2, Issue 2, 2021, Pages 82-92]
  • Mirahmadi, Sayyed Mahmoud The Impact of Reliable Leadership and Job crafting on Customer Orientation and Service Recovery Performance; Case Study of Sepah Bank of Khuzestan [Volume 2, Issue 1, 2021, Pages 41-54]
  • Mohammadi, Haydar The Cultural Marketing Elements: The Essentials for Increasing of Museum Visits [Volume 1, Issue 2, 2020, Pages 93-103]
  • Mohammadi, Sardar Developing a Model of Factors Affecting Participation in Cause-Related Marketing: A Case Study of Sport Products Consumers [Volume 3, Issue 2, 2022, Pages 85-97]
  • Mokhavarpour Zarinabad, Rahim Factors affecting customer loyalty with the mediating role of emotional satisfaction and brand trust; Case study: Pasargad Insurance customers in Ilam Province [Volume 1, Issue 1, 2020, Pages 31-44]
  • Moshabiki, Asghar Job Crafting and B2B Salesperson Performance through Meaningful Work: Role-Resource Approach-Avoidance Model [Volume 2, Issue 1, 2021, Pages 1-17]
  • Mostafeizi, Nasim Investigating the Impact of International Entrepreneurial Orientation on the International Performance of Small and Medium Enterprises [Volume 2, Issue 1, 2021, Pages 69-81]
  • Mousavi-Jad, Seyed Mohammad An Analysis of Personal Branding Tactics Strategies in Athletes' Professional Success [Volume 2, Issue 1, 2021, Pages 31-40]
  • Movaghar, Morteza Knowledge-Oriented Leadership and Sales Performance: The Mediating Effects of Market Orientation, Innovative Organizational Culture, and Innovation Implementation [Volume 2, Issue 2, 2021, Pages 115-126]

N

  • Nazari, Leila The effect of media tourism and sports diplomacy on product brands [Volume 3, Issue 1, 2022, Pages 25-36]
  • Nazari, Mohsen Modeling the Factors Influencing Store Price Image in Iran by Interpretive Structural Modeling Method [Volume 1, Issue 1, 2020, Pages 1-12]
  • Nazari, Mohsen The Impact of Price Segmentation based on Customer Characteristics, Product Bundle or Product Features on Price Fairness Perceptions [Volume 2, Issue 2, 2021, Pages 104-114]
  • Nejat, Soheil Identifying and prioritizing Factors Affecting the Revisit Intention of the Destination Brand in Iran with the Best-Worst Method [Volume 3, Issue 1, 2022, Pages 62-84]
  • Nili Ahmadabadi, Majid A Structural Model of Customer Loyalty: A case study of Isfahan Hypermarkets [Volume 1, Issue 2, 2020, Pages 104-113]
  • Nobakht, Farzad Developing a Model of Factors Affecting Participation in Cause-Related Marketing: A Case Study of Sport Products Consumers [Volume 3, Issue 2, 2022, Pages 85-97]

O

  • Osanlou, Bahareh Investigating Organization's Innovation Performance in Industrial Markets Based on Market Orientation and Knowledge Creation Capacities [Volume 4, Issue 1, 2023, Pages 44-55]

R

  • Rahmati, Sara Investigating the Impact of Visual Attention on Brand Recall with Moderating Role of Brand Usage Experience in four and five star hotels in the religious city of Mashhad [Volume 3, Issue 2, 2022, Pages 98-109]
  • Ramezani, Sara Modeling the Factors Influencing Store Price Image in Iran by Interpretive Structural Modeling Method [Volume 1, Issue 1, 2020, Pages 1-12]
  • Rasekhi, Saeed Trade potentials of Iran and CIS [Volume 2, Issue 1, 2021, Pages 18-30]
  • Rashidi, Hassan Factors affecting customer loyalty with the mediating role of emotional satisfaction and brand trust; Case study: Pasargad Insurance customers in Ilam Province [Volume 1, Issue 1, 2020, Pages 31-44]
  • Rashidi, Hassan Investigating the effect of cultural events and mental conflict on the image and intention to visit the destination among tourists in Sarab-e Meymeh township of Dehloran City [Volume 1, Issue 2, 2020, Pages 114-129]
  • Rashidi, Hassan The Impact of Reliable Leadership and Job crafting on Customer Orientation and Service Recovery Performance; Case Study of Sepah Bank of Khuzestan [Volume 2, Issue 1, 2021, Pages 41-54]
  • Rashnavadi, Yaghoub Investigating the Impact of International Entrepreneurial Orientation on the International Performance of Small and Medium Enterprises [Volume 2, Issue 1, 2021, Pages 69-81]
  • Razavi, Maliheh Sadat Investigating the Impact of Visual Attention on Brand Recall with Moderating Role of Brand Usage Experience in four and five star hotels in the religious city of Mashhad [Volume 3, Issue 2, 2022, Pages 98-109]
  • Razi, Nasrin Job Crafting and B2B Salesperson Performance through Meaningful Work: Role-Resource Approach-Avoidance Model [Volume 2, Issue 1, 2021, Pages 1-17]
  • Rokhideh, Mohammad Reza Investigating the Impact of International Entrepreneurial Orientation on the International Performance of Small and Medium Enterprises [Volume 2, Issue 1, 2021, Pages 69-81]
  • Rokhideh, Mohammad Reza Scenario Planning and Strategic Innovation: The mediating effects of Strategic Thinking and Strategic Flexibility [Volume 3, Issue 1, 2022, Pages 1-13]

S

  • Saedi, Hasibeh The Cultural Marketing Elements: The Essentials for Increasing of Museum Visits [Volume 1, Issue 2, 2020, Pages 93-103]
  • Saedi, Roya Trade potentials of Iran and CIS [Volume 2, Issue 1, 2021, Pages 18-30]
  • Saedi, Sara The Cultural Marketing Elements: The Essentials for Increasing of Museum Visits [Volume 1, Issue 2, 2020, Pages 93-103]
  • Safari, Mohammad Investigating the Impact of International Entrepreneurial Orientation on the International Performance of Small and Medium Enterprises [Volume 2, Issue 1, 2021, Pages 69-81]
  • Safari, Mohammad Knowledge-Oriented Leadership and Sales Performance: The Mediating Effects of Market Orientation, Innovative Organizational Culture, and Innovation Implementation [Volume 2, Issue 2, 2021, Pages 115-126]
  • Safari, Mohammad Scenario Planning and Strategic Innovation: The mediating effects of Strategic Thinking and Strategic Flexibility [Volume 3, Issue 1, 2022, Pages 1-13]
  • Shafei, Reza The Cultural Marketing Elements: The Essentials for Increasing of Museum Visits [Volume 1, Issue 2, 2020, Pages 93-103]
  • Shafei, Reza An Analysis of Personal Branding Tactics Strategies in Athletes' Professional Success [Volume 2, Issue 1, 2021, Pages 31-40]
  • Shahi, Reza Job Crafting and B2B Salesperson Performance through Meaningful Work: Role-Resource Approach-Avoidance Model [Volume 2, Issue 1, 2021, Pages 1-17]
  • Sheikholeslami, Seyed Parham The Impact of Price Segmentation based on Customer Characteristics, Product Bundle or Product Features on Price Fairness Perceptions [Volume 2, Issue 2, 2021, Pages 104-114]
  • Shirkhodaie, Meysam Examining the Effectiveness of Public Service Advertisement through Hormonal Marketing Approach [Volume 1, Issue 1, 2020, Pages 13-20]
  • Shirkhodaie, Meysam Examining the Effect of Industry Competitive Intensity: The Mediating Role of Marketing Capabilities and Market-Focused Learning [Volume 2, Issue 2, 2021, Pages 82-92]
  • Siavooshi, Malihe Examination of the Impact of Brand Communities on Social Networks on Brand-Customer Interactions and Brand Loyalty (Case Study: Leather Brand Dorsa on Instagram) [Volume 4, Issue 1, 2023, Pages 24-35]
  • Siyavooshi, Maliheh Investigating the Antecedents of Brand Citizenship Behavior in financial institutes [Volume 1, Issue 2, 2020, Pages 78-92]

T

  • Tabibi, Mohammad Reza Identifying and Classify Success and Failure Factors in International Business Negotiations with Iranian Merchants [Volume 1, Issue 2, 2020, Pages 66-77]
  • Taghavi, Hadi Advertising in mobile social networks; providing a conceptual framework on meta-synthesis method [Volume 3, Issue 2, 2022, Pages 123-138]
  • Taghipourian, Mohammad Javad The Role of Viral Marketing on Behavioral Intentions in Durable and nondurable Goods: Is brand equity as a mediator? [Volume 2, Issue 1, 2021, Pages 55-68]
  • Tahmasebi Roshan, Neda Explaining the Role of Consumer Attitudes and Willingness toward Consumer Generated Advertising in Consumer Behavior; Case Study of Kalleh Consumers [Volume 1, Issue 1, 2020, Pages 21-30]
  • Tavoli, Reza The Role of Viral Marketing on Behavioral Intentions in Durable and nondurable Goods: Is brand equity as a mediator? [Volume 2, Issue 1, 2021, Pages 55-68]
  • Teymouri, Zahra Identifying and Classify Success and Failure Factors in International Business Negotiations with Iranian Merchants [Volume 1, Issue 2, 2020, Pages 66-77]
  • Tousizadeh, Sadegh Factors affecting customer loyalty with the mediating role of emotional satisfaction and brand trust; Case study: Pasargad Insurance customers in Ilam Province [Volume 1, Issue 1, 2020, Pages 31-44]
  • Tousizadeh, Sadegh The Impact of Reliable Leadership and Job crafting on Customer Orientation and Service Recovery Performance; Case Study of Sepah Bank of Khuzestan [Volume 2, Issue 1, 2021, Pages 41-54]

Y

  • Yademellat, Nafiseh Trade potentials of Iran and CIS [Volume 2, Issue 1, 2021, Pages 18-30]
  • Yahyazadehfar, Mahmood Explaining the Role of Consumer Attitudes and Willingness toward Consumer Generated Advertising in Consumer Behavior; Case Study of Kalleh Consumers [Volume 1, Issue 1, 2020, Pages 21-30]
  • Yazdanpanah, Ahmad Survey of Loyalty, Satisfaction and Commitment to create Value for Customers through Relationship Marketing Approach: A Case Study [Volume 1, Issue 1, 2020, Pages 55-65]