Keyword Index

A

  • Absorptive capacity building Investigating Organization's Innovation Performance in Industrial Markets Based on Market Orientation and Knowledge Creation Capacities [Volume 4, Issue 1, 2023, Pages 44-55]

B

  • Brand Communities Examination of the Impact of Brand Communities on Social Networks on Brand-Customer Interactions and Brand Loyalty (Case Study: Leather Brand Dorsa on Instagram) [Volume 4, Issue 1, 2023, Pages 24-35]

I

  • Innovation performance Investigating Organization's Innovation Performance in Industrial Markets Based on Market Orientation and Knowledge Creation Capacities [Volume 4, Issue 1, 2023, Pages 44-55]

K

  • Knowledge creation capability Investigating Organization's Innovation Performance in Industrial Markets Based on Market Orientation and Knowledge Creation Capacities [Volume 4, Issue 1, 2023, Pages 44-55]

M

  • Minimalism Minimalist marketing as a turning point in marketing: benefits and challenges [Volume 4, Issue 1, 2023, Pages 36-43]
  • Modeling Brand Scale Development: A Review of Practices [Volume 4, Issue 1, 2023, Pages 1-22]

R

  • Relationship learning Investigating Organization's Innovation Performance in Industrial Markets Based on Market Orientation and Knowledge Creation Capacities [Volume 4, Issue 1, 2023, Pages 44-55]