Journal of International Marketing Modeling - Articles List

Volume & Issue: Volume 1, Issue 1, June 2020, Pages 1-65

Modeling the Factors Influencing Store Price Image in Iran by Interpretive Structural Modeling Method

Pages 1-12

10.22080/jimm.2020.19020.1003

Mohsen Nazari; Hossein Dastar; Sara Ramezani

Examining the Effectiveness of Public Service Advertisement through Hormonal Marketing Approach

Pages 13-20

10.22080/jimm.2020.2718

Meysam Shirkhodaie; Fereshteh Khalili Palandi

Explaining the Role of Consumer Attitudes and Willingness toward Consumer Generated Advertising in Consumer Behavior; Case Study of Kalleh Consumers

Pages 21-30

10.22080/jimm.2020.18902.1002

Mahmood Yahyazadehfar; Sahar Kamareh; Neda Tahmasebi Roshan

Factors affecting customer loyalty with the mediating role of emotional satisfaction and brand trust; Case study: Pasargad Insurance customers in Ilam Province

Pages 31-44

10.22080/jimm.2020.19027.1004

Hassan Rashidi; Meysam Agheli; Sadegh Tousizadeh; Rahim Mokhavarpour Zarinabad

Market orientation in higher education: positioning marketing in Iranian higher education

Pages 45-54

10.22080/jimm.2020.18346.1000

Mostafa Azizi

Survey of Loyalty, Satisfaction and Commitment to create Value for Customers through Relationship Marketing Approach: A Case Study

Pages 55-65

10.22080/jimm.2020.18614.1001

Ahmad Yazdanpanah; Amir Ehsani

Journal of International Marketing Modeling

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Volume 4 (2023)

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Volume 1 (2020)