Author Index

A

  • Akbari Emami, Shahnaz Minimalist marketing as a turning point in marketing: benefits and challenges [Volume 4, Issue 1, 2023, Pages 36-43]
  • Azizi, Shahriar Brand Scale Development: A Review of Practices [Volume 4, Issue 1, 2023, Pages 1-22]

D

  • Darushi, Azita Examination of the Impact of Brand Communities on Social Networks on Brand-Customer Interactions and Brand Loyalty (Case Study: Leather Brand Dorsa on Instagram) [Volume 4, Issue 1, 2023, Pages 24-35]

F

  • Fathi, Sara Minimalist marketing as a turning point in marketing: benefits and challenges [Volume 4, Issue 1, 2023, Pages 36-43]

K

  • Khoddami, Soheila Investigating Organization's Innovation Performance in Industrial Markets Based on Market Orientation and Knowledge Creation Capacities [Volume 4, Issue 1, 2023, Pages 44-55]

O

  • Osanlou, Bahareh Investigating Organization's Innovation Performance in Industrial Markets Based on Market Orientation and Knowledge Creation Capacities [Volume 4, Issue 1, 2023, Pages 44-55]

S

  • Siavooshi, Malihe Examination of the Impact of Brand Communities on Social Networks on Brand-Customer Interactions and Brand Loyalty (Case Study: Leather Brand Dorsa on Instagram) [Volume 4, Issue 1, 2023, Pages 24-35]