Keyword Index

A

  • Allen Trade potentials of Iran and CIS [Volume 6, Issue 2, 2026, Pages 49-62]
  • Analytical Hierarchy Process Prioritize target markets using a combined method of Analytical Hierarchy Process/Monte Carlo simulation and Fuzzy AHP [Volume 6, Issue 2, 2026, Pages 12-23]
  • Attitude Developing a Model of Factors Affecting Participation in Cause-Related Marketing: A Case Study of Sport Products Consumers [Volume 6, Issue 1, 2026, Pages 125-138]

B

  • Banks Effect of Smart Marketing on Creative Performance: Examining the Mediating Role of Strategic Vigilance(Study of Private Banks in Iraq) [Volume 6, Issue 1, 2026, Pages 48-64]
  • Behavioral Responses The Role of Viral Marketing on Behavioral Intentions in Durable and nondurable Goods: Is brand equity as a mediator? [Volume 6, Issue 2, 2026, Pages 85-99]
  • Brand Digital Marketing and Branding Art in Ornaments [Volume 6, Issue 1, 2026, Pages 16-31]
  • Brand Identity Digital Marketing Strategies for Successful Brand Building: Integrating Content, Social Media, and Data Analytics [Volume 6, Issue 1, 2026, Pages 32-47]
  • Brand Performance Examining the Effect of Industry Competitive Intensity: The Mediating Role of Marketing Capabilities and Market-Focused Learning [Volume 6, Issue 2, 2026, Pages 1-11]
  • Business Prioritize target markets using a combined method of Analytical Hierarchy Process/Monte Carlo simulation and Fuzzy AHP [Volume 6, Issue 2, 2026, Pages 12-23]
  • Buzz Marketing Buzz Marketing and Its Impact on the Marketing Mind: The Mediating Role of Marketing Intelligence (Study of Sales Representatives of Coca-Cola and Pepsi in Iraq) [Volume 6, Issue 1, 2026, Pages 65-84]

C

  • Capital Market The Effect of Self-attribution Bias on Investor's behavior: Mediating Role of Overconfidence Bias in the Capital Market of Iran [Volume 6, Issue 1, 2026, Pages 152-165]
  • Career Transformation The Impact of Reliable Leadership and Job crafting on Customer Orientation and Service Recovery Performance; Case Study of Sepah Bank of Khuzestan [Volume 6, Issue 2, 2026, Pages 74-84]
  • Cause-Brand fit Developing a Model of Factors Affecting Participation in Cause-Related Marketing: A Case Study of Sport Products Consumers [Volume 6, Issue 1, 2026, Pages 125-138]
  • Cause-related Marketing (CRM) Developing a Model of Factors Affecting Participation in Cause-Related Marketing: A Case Study of Sport Products Consumers [Volume 6, Issue 1, 2026, Pages 125-138]
  • Climate Change Developing a Social Marketing Model to Address Climate Change in the Middle East Petroleum Business Organizations [Volume 6, Issue 1, 2026, Pages 85-107]
  • Coca-Cola Buzz Marketing and Its Impact on the Marketing Mind: The Mediating Role of Marketing Intelligence (Study of Sales Representatives of Coca-Cola and Pepsi in Iraq) [Volume 6, Issue 1, 2026, Pages 65-84]
  • Co-Founders' Competencies Principal Component Analysis of Co-Founders' Competencies in Internationally- Oriented Digital Startups [Volume 6, Issue 1, 2026, Pages 1-15]
  • Commerce Knowledge Identifying and Classify Success and Failure Factors in International Business Negotiations with Iranian Merchants [Volume 6, Issue 2, 2026, Pages 114-126]
  • Comparative Advantage Trade potentials of Iran and CIS [Volume 6, Issue 2, 2026, Pages 49-62]
  • Consumer Surplus The Impact of Price Segmentation based on Customer Characteristics, Product Bundle or Product Features on Price Fairness Perceptions [Volume 6, Issue 2, 2026, Pages 24-35]
  • Customer loyalty Examining the Impact of Niche Marketing Dimensions on Customer Satisfaction: A Study of Bolt Transportation Network in Nigeria [Volume 6, Issue 1, 2026, Pages 108-124]

D

  • Data Analytics Digital Marketing Strategies for Successful Brand Building: Integrating Content, Social Media, and Data Analytics [Volume 6, Issue 1, 2026, Pages 32-47]
  • Digital Marketing Digital Marketing Strategies for Successful Brand Building: Integrating Content, Social Media, and Data Analytics [Volume 6, Issue 1, 2026, Pages 32-47]
  • Digital Startups Principal Component Analysis of Co-Founders' Competencies in Internationally- Oriented Digital Startups [Volume 6, Issue 1, 2026, Pages 1-15]
  • Donation Proximity Developing a Model of Factors Affecting Participation in Cause-Related Marketing: A Case Study of Sport Products Consumers [Volume 6, Issue 1, 2026, Pages 125-138]
  • Drysdale Trade potentials of Iran and CIS [Volume 6, Issue 2, 2026, Pages 49-62]

F

  • Foreign Trade Trade potentials of Iran and CIS [Volume 6, Issue 2, 2026, Pages 49-62]
  • Fuzzy AHP Prioritize target markets using a combined method of Analytical Hierarchy Process/Monte Carlo simulation and Fuzzy AHP [Volume 6, Issue 2, 2026, Pages 12-23]

G

  • Geo-targeting Examining the Impact of Niche Marketing Dimensions on Customer Satisfaction: A Study of Bolt Transportation Network in Nigeria [Volume 6, Issue 1, 2026, Pages 108-124]

I

  • Industry Competitive Intensity Examining the Effect of Industry Competitive Intensity: The Mediating Role of Marketing Capabilities and Market-Focused Learning [Volume 6, Issue 2, 2026, Pages 1-11]
  • Innovation Implementation Knowledge-Oriented Leadership and Sales Performance: The Mediating Effects of Market Orientation, Innovative Organizational Culture, and Innovation Implementation [Volume 6, Issue 2, 2026, Pages 36-48]
  • Innovative Organizational Culture Knowledge-Oriented Leadership and Sales Performance: The Mediating Effects of Market Orientation, Innovative Organizational Culture, and Innovation Implementation [Volume 6, Issue 2, 2026, Pages 36-48]
  • Intention purchase The Role of Viral Marketing on Behavioral Intentions in Durable and nondurable Goods: Is brand equity as a mediator? [Volume 6, Issue 2, 2026, Pages 85-99]
  • International Business Negotiations Identifying and Classify Success and Failure Factors in International Business Negotiations with Iranian Merchants [Volume 6, Issue 2, 2026, Pages 114-126]
  • Internationally- Oriented Principal Component Analysis of Co-Founders' Competencies in Internationally- Oriented Digital Startups [Volume 6, Issue 1, 2026, Pages 1-15]
  • Investor's behavior The Effect of Self-attribution Bias on Investor's behavior: Mediating Role of Overconfidence Bias in the Capital Market of Iran [Volume 6, Issue 1, 2026, Pages 152-165]
  • Iran Culture Identifying and Classify Success and Failure Factors in International Business Negotiations with Iranian Merchants [Volume 6, Issue 2, 2026, Pages 114-126]
  • Iranian Merchants Identifying and Classify Success and Failure Factors in International Business Negotiations with Iranian Merchants [Volume 6, Issue 2, 2026, Pages 114-126]

K

  • Keywords: Digital Marketing Digital Marketing and Branding Art in Ornaments [Volume 6, Issue 1, 2026, Pages 16-31]
  • Knowledge-Oriented Leadership Knowledge-Oriented Leadership and Sales Performance: The Mediating Effects of Market Orientation, Innovative Organizational Culture, and Innovation Implementation [Volume 6, Issue 2, 2026, Pages 36-48]

L

  • Lafay Trade potentials of Iran and CIS [Volume 6, Issue 2, 2026, Pages 49-62]

M

  • Market-Focused Learning Examining the Effect of Industry Competitive Intensity: The Mediating Role of Marketing Capabilities and Market-Focused Learning [Volume 6, Issue 2, 2026, Pages 1-11]
  • Marketing Capability Examining the Effect of Industry Competitive Intensity: The Mediating Role of Marketing Capabilities and Market-Focused Learning [Volume 6, Issue 2, 2026, Pages 1-11]
  • Marketing Intelligence Buzz Marketing and Its Impact on the Marketing Mind: The Mediating Role of Marketing Intelligence (Study of Sales Representatives of Coca-Cola and Pepsi in Iraq) [Volume 6, Issue 1, 2026, Pages 65-84]
  • Marketing Mind Buzz Marketing and Its Impact on the Marketing Mind: The Mediating Role of Marketing Intelligence (Study of Sales Representatives of Coca-Cola and Pepsi in Iraq) [Volume 6, Issue 1, 2026, Pages 65-84]
  • Market orientation Knowledge-Oriented Leadership and Sales Performance: The Mediating Effects of Market Orientation, Innovative Organizational Culture, and Innovation Implementation [Volume 6, Issue 2, 2026, Pages 36-48]
  • Monte Carlo Prioritize target markets using a combined method of Analytical Hierarchy Process/Monte Carlo simulation and Fuzzy AHP [Volume 6, Issue 2, 2026, Pages 12-23]

O

  • Organizational Innovation Examining the Effect of Industry Competitive Intensity: The Mediating Role of Marketing Capabilities and Market-Focused Learning [Volume 6, Issue 2, 2026, Pages 1-11]
  • Ornaments Digital Marketing and Branding Art in Ornaments [Volume 6, Issue 1, 2026, Pages 16-31]
  • Overconfidence bias The Effect of Self-attribution Bias on Investor's behavior: Mediating Role of Overconfidence Bias in the Capital Market of Iran [Volume 6, Issue 1, 2026, Pages 152-165]

P

  • Pepsi Mosul Buzz Marketing and Its Impact on the Marketing Mind: The Mediating Role of Marketing Intelligence (Study of Sales Representatives of Coca-Cola and Pepsi in Iraq) [Volume 6, Issue 1, 2026, Pages 65-84]
  • Perceived Price Fairness The Impact of Price Segmentation based on Customer Characteristics, Product Bundle or Product Features on Price Fairness Perceptions [Volume 6, Issue 2, 2026, Pages 24-35]
  • Personal Branding An Analysis of Personal Branding Tactics Strategies in Athletes' Professional Success [Volume 6, Issue 2, 2026, Pages 63-73]
  • Price Hedge The Impact of Price Segmentation based on Customer Characteristics, Product Bundle or Product Features on Price Fairness Perceptions [Volume 6, Issue 2, 2026, Pages 24-35]
  • Price Segmentation The Impact of Price Segmentation based on Customer Characteristics, Product Bundle or Product Features on Price Fairness Perceptions [Volume 6, Issue 2, 2026, Pages 24-35]
  • Principal component analysis Principal Component Analysis of Co-Founders' Competencies in Internationally- Oriented Digital Startups [Volume 6, Issue 1, 2026, Pages 1-15]
  • Professional Success An Analysis of Personal Branding Tactics Strategies in Athletes' Professional Success [Volume 6, Issue 2, 2026, Pages 63-73]
  • Purchasing Intention Developing a Model of Factors Affecting Participation in Cause-Related Marketing: A Case Study of Sport Products Consumers [Volume 6, Issue 1, 2026, Pages 125-138]

R

  • Reliable Leadership The Impact of Reliable Leadership and Job crafting on Customer Orientation and Service Recovery Performance; Case Study of Sepah Bank of Khuzestan [Volume 6, Issue 2, 2026, Pages 74-84]

S

  • Sales Performance Knowledge-Oriented Leadership and Sales Performance: The Mediating Effects of Market Orientation, Innovative Organizational Culture, and Innovation Implementation [Volume 6, Issue 2, 2026, Pages 36-48]
  • Sanandaj Athletes An Analysis of Personal Branding Tactics Strategies in Athletes' Professional Success [Volume 6, Issue 2, 2026, Pages 63-73]
  • Self-attribution bias The Effect of Self-attribution Bias on Investor's behavior: Mediating Role of Overconfidence Bias in the Capital Market of Iran [Volume 6, Issue 1, 2026, Pages 152-165]
  • Service Recovery Performance The Impact of Reliable Leadership and Job crafting on Customer Orientation and Service Recovery Performance; Case Study of Sepah Bank of Khuzestan [Volume 6, Issue 2, 2026, Pages 74-84]
  • Small and Medium Enterprises Investigating the Impact of International Entrepreneurial Orientation on the International Performance of Small and Medium Enterprises [Volume 6, Issue 2, 2026, Pages 100-113]
  • Social MArketing Developing a Social Marketing Model to Address Climate Change in the Middle East Petroleum Business Organizations [Volume 6, Issue 1, 2026, Pages 85-107]
  • Social Media Marketing Digital Marketing Strategies for Successful Brand Building: Integrating Content, Social Media, and Data Analytics [Volume 6, Issue 1, 2026, Pages 32-47]
  • Social responsibility Developing a Social Marketing Model to Address Climate Change in the Middle East Petroleum Business Organizations [Volume 6, Issue 1, 2026, Pages 85-107]
  • Success and Failure Factors Identifying and Classify Success and Failure Factors in International Business Negotiations with Iranian Merchants [Volume 6, Issue 2, 2026, Pages 114-126]

T

  • Tehran Stock Exchange The Effect of Self-attribution Bias on Investor's behavior: Mediating Role of Overconfidence Bias in the Capital Market of Iran [Volume 6, Issue 1, 2026, Pages 152-165]
  • Transportation Networking Examining the Impact of Niche Marketing Dimensions on Customer Satisfaction: A Study of Bolt Transportation Network in Nigeria [Volume 6, Issue 1, 2026, Pages 108-124]

U

  • User Experience Examining the Impact of Niche Marketing Dimensions on Customer Satisfaction: A Study of Bolt Transportation Network in Nigeria [Volume 6, Issue 1, 2026, Pages 108-124]

V

  • Viral marketing The Role of Viral Marketing on Behavioral Intentions in Durable and nondurable Goods: Is brand equity as a mediator? [Volume 6, Issue 2, 2026, Pages 85-99]
  • Visual attention Investigating the Impact of Visual Attention on Brand Recall with Moderating Role of Brand Usage Experience in four and five star hotels in the religious city of Mashhad [Volume 6, Issue 1, 2026, Pages 139-151]

W

  • Willingness to Pay The Impact of Price Segmentation based on Customer Characteristics, Product Bundle or Product Features on Price Fairness Perceptions [Volume 6, Issue 2, 2026, Pages 24-35]
  • Word- Of -Mouth The Role of Viral Marketing on Behavioral Intentions in Durable and nondurable Goods: Is brand equity as a mediator? [Volume 6, Issue 2, 2026, Pages 85-99]