Principal Component Analysis of Co-Founders' Competencies in Internationally- Oriented Digital Startups

Document Type : Original Article

Authors

1 Assistant Professor of Science, Technology and Innovation Policy, Department of Industrial Management, Faculty of Economic and Administrative Sciences, Mazandaran University, Babolsar, Iran

2 Ph.D Student of Science, Technology and Innovation Policy, Department of Industrial Management, Faculty of Economic and Administrative Sciences, University of Mazandaran, Babolsar, Iran

3 Iran University of Science and Technology

10.22080/jimm.2024.27107.1042

Abstract

Today, startups play a more special role in the Economy. digital startups not only create many products to make life better but also help provide many job opportunities in promoting economic growth. For growth in the Digital Industry market orientation, an international orientation is crucial and co-founders should have competencies based on these requirements. The current research is descriptive and survey in terms of data and information collection method and practical in terms of purpose. The research strategy is the mixed method with a combined case study and PCA. The statistical population of this research is the co-founders of 934 digital startups in Iran. And according to the interview with 48 experts through the case study method and then, the PCA method, the most important competencies of the co-founders of this field were extracted. The findings are presented in the form of 5 dimensions and 35 components. Based on this, 5 components of Risk-taking, Global and Multinational value chain approach, Market awareness, Financial and economic skills, and Knowledge and Innovation Awareness were identified as the most important components in Co-Founders' Competencies in Internationally- Oriented Digital Startups.

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Journal of International Marketing Modeling
Volume 5, Issue 1
June 2024
Pages 1-15

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