Keyword Index

A

  • Advertising Advertising in mobile social networks; providing a conceptual framework on meta-synthesis method [Volume 5, Issue 2, 2025, Pages 94-110]
  • Attractiveness Antecedents and Consequences of Perceived Coolness in Tourism Destinations [Volume 5, Issue 2, 2025, Pages 111-124]
  • Authentic pride Antecedents and Consequences of Perceived Coolness in Tourism Destinations [Volume 5, Issue 2, 2025, Pages 111-124]

B

  • Brand Impact of Effective Factors on the Industrial Brand Equity [Volume 5, Issue 2, 2025, Pages 14-25]
  • Brand The effect of media tourism and sports diplomacy on product brands [Volume 5, Issue 2, 2025, Pages 26-38]
  • Brand Identifying and prioritizing Factors Affecting the Revisit Intention of the Destination Brand in Iran with the Best-Worst Method [Volume 5, Issue 2, 2025, Pages 70-93]
  • Brand Commitment Investigating the Antecedents of Brand Citizenship Behavior in financial institutes [Volume 5, Issue 2, 2025, Pages 54-69]
  • Brand Trust Investigating the Antecedents of Brand Citizenship Behavior in financial institutes [Volume 5, Issue 2, 2025, Pages 54-69]
  • BWM Identifying and prioritizing Factors Affecting the Revisit Intention of the Destination Brand in Iran with the Best-Worst Method [Volume 5, Issue 2, 2025, Pages 70-93]

C

  • Cultural Marketing The Cultural Marketing Elements: The Essentials for Increasing of Museum Visits [Volume 5, Issue 2, 2025, Pages 143-154]

D

  • Destination Brand Identifying and prioritizing Factors Affecting the Revisit Intention of the Destination Brand in Iran with the Best-Worst Method [Volume 5, Issue 2, 2025, Pages 70-93]

E

  • Entrepreneurship Evaluate and prioritize the impact of marketing strategies on reducing entrepreneurial risks [Volume 5, Issue 2, 2025, Pages 39-53]

J

  • Job Crafting Job Crafting and B2B Salesperson Performance through Meaningful Work: Role-Resource Approach-Avoidance Model [Volume 5, Issue 2, 2025, Pages 125-142]

M

  • Meaningful Work Job Crafting and B2B Salesperson Performance through Meaningful Work: Role-Resource Approach-Avoidance Model [Volume 5, Issue 2, 2025, Pages 125-142]
  • Media The effect of media tourism and sports diplomacy on product brands [Volume 5, Issue 2, 2025, Pages 26-38]
  • Meta-synthesis Advertising in mobile social networks; providing a conceptual framework on meta-synthesis method [Volume 5, Issue 2, 2025, Pages 94-110]
  • Museum The Cultural Marketing Elements: The Essentials for Increasing of Museum Visits [Volume 5, Issue 2, 2025, Pages 143-154]

R

  • Revisit Intention Identifying and prioritizing Factors Affecting the Revisit Intention of the Destination Brand in Iran with the Best-Worst Method [Volume 5, Issue 2, 2025, Pages 70-93]
  • Risk Evaluate and prioritize the impact of marketing strategies on reducing entrepreneurial risks [Volume 5, Issue 2, 2025, Pages 39-53]
  • Role- Resource Approach-Avoidance Theory Job Crafting and B2B Salesperson Performance through Meaningful Work: Role-Resource Approach-Avoidance Model [Volume 5, Issue 2, 2025, Pages 125-142]

S

  • Salesperson Performance Job Crafting and B2B Salesperson Performance through Meaningful Work: Role-Resource Approach-Avoidance Model [Volume 5, Issue 2, 2025, Pages 125-142]
  • Scenario Planning Scenario Planning and Strategic Innovation: The mediating effects of Strategic Thinking and Strategic Flexibility [Volume 5, Issue 2, 2025, Pages 1-13]
  • Strategic Flexibility Scenario Planning and Strategic Innovation: The mediating effects of Strategic Thinking and Strategic Flexibility [Volume 5, Issue 2, 2025, Pages 1-13]
  • Strategic Innovation Scenario Planning and Strategic Innovation: The mediating effects of Strategic Thinking and Strategic Flexibility [Volume 5, Issue 2, 2025, Pages 1-13]
  • Strategic thinking Scenario Planning and Strategic Innovation: The mediating effects of Strategic Thinking and Strategic Flexibility [Volume 5, Issue 2, 2025, Pages 1-13]

T

  • Tourist Antecedents and Consequences of Perceived Coolness in Tourism Destinations [Volume 5, Issue 2, 2025, Pages 111-124]

V

  • Visiting Rate The Cultural Marketing Elements: The Essentials for Increasing of Museum Visits [Volume 5, Issue 2, 2025, Pages 143-154]