Keyword Index

A

  • Advertising Advertising in mobile social networks; providing a conceptual framework on meta-synthesis method [Volume 3, Issue 2, 2022, Pages 123-138]
  • Attitude Developing a Model of Factors Affecting Participation in Cause-Related Marketing: A Case Study of Sport Products Consumers [Volume 3, Issue 2, 2022, Pages 85-97]
  • Attractiveness Antecedents and Consequences of Perceived Coolness in Tourism Destinations [Volume 3, Issue 2, 2022, Pages 139-151]
  • Authentic pride Antecedents and Consequences of Perceived Coolness in Tourism Destinations [Volume 3, Issue 2, 2022, Pages 139-151]

B

  • Belief Updating The Role of Profitability in Estimating Stock Returns by Following a Model of Belief Updating in Iran's Capital Market [Volume 3, Issue 1, 2022, Pages 51-61]
  • Brand Impact of Effective Factors on the Industrial Brand Equity [Volume 3, Issue 1, 2022, Pages 14-24]
  • Brand The effect of media tourism and sports diplomacy on product brands [Volume 3, Issue 1, 2022, Pages 25-36]
  • Brand Identifying and prioritizing Factors Affecting the Revisit Intention of the Destination Brand in Iran with the Best-Worst Method [Volume 3, Issue 1, 2022, Pages 62-84]
  • BWM Identifying and prioritizing Factors Affecting the Revisit Intention of the Destination Brand in Iran with the Best-Worst Method [Volume 3, Issue 1, 2022, Pages 62-84]

C

  • Capital Market The Effect of Self-attribution Bias on Investor's behavior: Mediating Role of Overconfidence Bias in the Capital Market of Iran [Volume 3, Issue 2, 2022, Pages 110-122]
  • Cause-Brand fit Developing a Model of Factors Affecting Participation in Cause-Related Marketing: A Case Study of Sport Products Consumers [Volume 3, Issue 2, 2022, Pages 85-97]
  • Cause-related Marketing (CRM) Developing a Model of Factors Affecting Participation in Cause-Related Marketing: A Case Study of Sport Products Consumers [Volume 3, Issue 2, 2022, Pages 85-97]

D

  • Destination Brand Identifying and prioritizing Factors Affecting the Revisit Intention of the Destination Brand in Iran with the Best-Worst Method [Volume 3, Issue 1, 2022, Pages 62-84]
  • Donation Proximity Developing a Model of Factors Affecting Participation in Cause-Related Marketing: A Case Study of Sport Products Consumers [Volume 3, Issue 2, 2022, Pages 85-97]

E

  • Entrepreneurship Evaluate and prioritize the impact of marketing strategies on reducing entrepreneurial risks [Volume 3, Issue 1, 2022, Pages 37-50]

I

  • Investor's behavior The Effect of Self-attribution Bias on Investor's behavior: Mediating Role of Overconfidence Bias in the Capital Market of Iran [Volume 3, Issue 2, 2022, Pages 110-122]
  • Iran' s Capital Market The Role of Profitability in Estimating Stock Returns by Following a Model of Belief Updating in Iran's Capital Market [Volume 3, Issue 1, 2022, Pages 51-61]

M

  • Media The effect of media tourism and sports diplomacy on product brands [Volume 3, Issue 1, 2022, Pages 25-36]
  • Meta-synthesis Advertising in mobile social networks; providing a conceptual framework on meta-synthesis method [Volume 3, Issue 2, 2022, Pages 123-138]

O

  • Overconfidence bias The Effect of Self-attribution Bias on Investor's behavior: Mediating Role of Overconfidence Bias in the Capital Market of Iran [Volume 3, Issue 2, 2022, Pages 110-122]

P

  • Profitability The Role of Profitability in Estimating Stock Returns by Following a Model of Belief Updating in Iran's Capital Market [Volume 3, Issue 1, 2022, Pages 51-61]
  • Purchasing Intention Developing a Model of Factors Affecting Participation in Cause-Related Marketing: A Case Study of Sport Products Consumers [Volume 3, Issue 2, 2022, Pages 85-97]

R

  • Revisit Intention Identifying and prioritizing Factors Affecting the Revisit Intention of the Destination Brand in Iran with the Best-Worst Method [Volume 3, Issue 1, 2022, Pages 62-84]
  • Risk Evaluate and prioritize the impact of marketing strategies on reducing entrepreneurial risks [Volume 3, Issue 1, 2022, Pages 37-50]

S

  • Scenario Planning Scenario Planning and Strategic Innovation: The mediating effects of Strategic Thinking and Strategic Flexibility [Volume 3, Issue 1, 2022, Pages 1-13]
  • Self-attribution bias The Effect of Self-attribution Bias on Investor's behavior: Mediating Role of Overconfidence Bias in the Capital Market of Iran [Volume 3, Issue 2, 2022, Pages 110-122]
  • Stock Returns The Role of Profitability in Estimating Stock Returns by Following a Model of Belief Updating in Iran's Capital Market [Volume 3, Issue 1, 2022, Pages 51-61]
  • Strategic Flexibility Scenario Planning and Strategic Innovation: The mediating effects of Strategic Thinking and Strategic Flexibility [Volume 3, Issue 1, 2022, Pages 1-13]
  • Strategic Innovation Scenario Planning and Strategic Innovation: The mediating effects of Strategic Thinking and Strategic Flexibility [Volume 3, Issue 1, 2022, Pages 1-13]
  • Strategic thinking Scenario Planning and Strategic Innovation: The mediating effects of Strategic Thinking and Strategic Flexibility [Volume 3, Issue 1, 2022, Pages 1-13]

T

  • Tehran Stock Exchange The Effect of Self-attribution Bias on Investor's behavior: Mediating Role of Overconfidence Bias in the Capital Market of Iran [Volume 3, Issue 2, 2022, Pages 110-122]
  • Tourist Antecedents and Consequences of Perceived Coolness in Tourism Destinations [Volume 3, Issue 2, 2022, Pages 139-151]

V

  • Visual attention Investigating the Impact of Visual Attention on Brand Recall with Moderating Role of Brand Usage Experience in four and five star hotels in the religious city of Mashhad [Volume 3, Issue 2, 2022, Pages 98-109]