Keyword Index

A

  • Allen Trade potentials of Iran and CIS [Volume 2, Issue 1, 2021, Pages 18-30]
  • Analytical Hierarchy Process Prioritize target markets using a combined method of Analytical Hierarchy Process/Monte Carlo simulation and Fuzzy AHP [Volume 2, Issue 2, 2021, Pages 93-103]

B

  • Behavioral Responses The Role of Viral Marketing on Behavioral Intentions in Durable and nondurable Goods: Is brand equity as a mediator? [Volume 2, Issue 1, 2021, Pages 55-68]
  • Brand Performance Examining the Effect of Industry Competitive Intensity: The Mediating Role of Marketing Capabilities and Market-Focused Learning [Volume 2, Issue 2, 2021, Pages 82-92]
  • Business Prioritize target markets using a combined method of Analytical Hierarchy Process/Monte Carlo simulation and Fuzzy AHP [Volume 2, Issue 2, 2021, Pages 93-103]

C

  • Career Transformation The Impact of Reliable Leadership and Job crafting on Customer Orientation and Service Recovery Performance; Case Study of Sepah Bank of Khuzestan [Volume 2, Issue 1, 2021, Pages 41-54]
  • Comparative Advantage Trade potentials of Iran and CIS [Volume 2, Issue 1, 2021, Pages 18-30]
  • Consumer Surplus The Impact of Price Segmentation based on Customer Characteristics, Product Bundle or Product Features on Price Fairness Perceptions [Volume 2, Issue 2, 2021, Pages 104-114]

D

  • Drysdale Trade potentials of Iran and CIS [Volume 2, Issue 1, 2021, Pages 18-30]

F

  • Foreign Trade Trade potentials of Iran and CIS [Volume 2, Issue 1, 2021, Pages 18-30]
  • Fuzzy AHP Prioritize target markets using a combined method of Analytical Hierarchy Process/Monte Carlo simulation and Fuzzy AHP [Volume 2, Issue 2, 2021, Pages 93-103]

I

  • Industry Competitive Intensity Examining the Effect of Industry Competitive Intensity: The Mediating Role of Marketing Capabilities and Market-Focused Learning [Volume 2, Issue 2, 2021, Pages 82-92]
  • Innovation Implementation Knowledge-Oriented Leadership and Sales Performance: The Mediating Effects of Market Orientation, Innovative Organizational Culture, and Innovation Implementation [Volume 2, Issue 2, 2021, Pages 115-126]
  • Innovative Organizational Culture Knowledge-Oriented Leadership and Sales Performance: The Mediating Effects of Market Orientation, Innovative Organizational Culture, and Innovation Implementation [Volume 2, Issue 2, 2021, Pages 115-126]
  • Intention purchase The Role of Viral Marketing on Behavioral Intentions in Durable and nondurable Goods: Is brand equity as a mediator? [Volume 2, Issue 1, 2021, Pages 55-68]

J

  • Job Crafting Job Crafting and B2B Salesperson Performance through Meaningful Work: Role-Resource Approach-Avoidance Model [Volume 2, Issue 1, 2021, Pages 1-17]

K

  • Knowledge-Oriented Leadership Knowledge-Oriented Leadership and Sales Performance: The Mediating Effects of Market Orientation, Innovative Organizational Culture, and Innovation Implementation [Volume 2, Issue 2, 2021, Pages 115-126]

L

  • Lafay Trade potentials of Iran and CIS [Volume 2, Issue 1, 2021, Pages 18-30]

M

  • Market-Focused Learning Examining the Effect of Industry Competitive Intensity: The Mediating Role of Marketing Capabilities and Market-Focused Learning [Volume 2, Issue 2, 2021, Pages 82-92]
  • Marketing Capability Examining the Effect of Industry Competitive Intensity: The Mediating Role of Marketing Capabilities and Market-Focused Learning [Volume 2, Issue 2, 2021, Pages 82-92]
  • Market orientation Knowledge-Oriented Leadership and Sales Performance: The Mediating Effects of Market Orientation, Innovative Organizational Culture, and Innovation Implementation [Volume 2, Issue 2, 2021, Pages 115-126]
  • Meaningful Work Job Crafting and B2B Salesperson Performance through Meaningful Work: Role-Resource Approach-Avoidance Model [Volume 2, Issue 1, 2021, Pages 1-17]
  • Monte Carlo Prioritize target markets using a combined method of Analytical Hierarchy Process/Monte Carlo simulation and Fuzzy AHP [Volume 2, Issue 2, 2021, Pages 93-103]

O

  • Organizational Innovation Examining the Effect of Industry Competitive Intensity: The Mediating Role of Marketing Capabilities and Market-Focused Learning [Volume 2, Issue 2, 2021, Pages 82-92]

P

  • Perceived Price Fairness The Impact of Price Segmentation based on Customer Characteristics, Product Bundle or Product Features on Price Fairness Perceptions [Volume 2, Issue 2, 2021, Pages 104-114]
  • Personal Branding An Analysis of Personal Branding Tactics Strategies in Athletes' Professional Success [Volume 2, Issue 1, 2021, Pages 31-40]
  • Price Hedge The Impact of Price Segmentation based on Customer Characteristics, Product Bundle or Product Features on Price Fairness Perceptions [Volume 2, Issue 2, 2021, Pages 104-114]
  • Price Segmentation The Impact of Price Segmentation based on Customer Characteristics, Product Bundle or Product Features on Price Fairness Perceptions [Volume 2, Issue 2, 2021, Pages 104-114]
  • Professional Success An Analysis of Personal Branding Tactics Strategies in Athletes' Professional Success [Volume 2, Issue 1, 2021, Pages 31-40]

R

  • Reliable Leadership The Impact of Reliable Leadership and Job crafting on Customer Orientation and Service Recovery Performance; Case Study of Sepah Bank of Khuzestan [Volume 2, Issue 1, 2021, Pages 41-54]
  • Role- Resource Approach-Avoidance Theory Job Crafting and B2B Salesperson Performance through Meaningful Work: Role-Resource Approach-Avoidance Model [Volume 2, Issue 1, 2021, Pages 1-17]

S

  • Sales Performance Knowledge-Oriented Leadership and Sales Performance: The Mediating Effects of Market Orientation, Innovative Organizational Culture, and Innovation Implementation [Volume 2, Issue 2, 2021, Pages 115-126]
  • Salesperson Performance Job Crafting and B2B Salesperson Performance through Meaningful Work: Role-Resource Approach-Avoidance Model [Volume 2, Issue 1, 2021, Pages 1-17]
  • Sanandaj Athletes An Analysis of Personal Branding Tactics Strategies in Athletes' Professional Success [Volume 2, Issue 1, 2021, Pages 31-40]
  • Service Recovery Performance The Impact of Reliable Leadership and Job crafting on Customer Orientation and Service Recovery Performance; Case Study of Sepah Bank of Khuzestan [Volume 2, Issue 1, 2021, Pages 41-54]
  • Small and Medium Enterprises Investigating the Impact of International Entrepreneurial Orientation on the International Performance of Small and Medium Enterprises [Volume 2, Issue 1, 2021, Pages 69-81]

V

  • Viral marketing The Role of Viral Marketing on Behavioral Intentions in Durable and nondurable Goods: Is brand equity as a mediator? [Volume 2, Issue 1, 2021, Pages 55-68]

W

  • Willingness to Pay The Impact of Price Segmentation based on Customer Characteristics, Product Bundle or Product Features on Price Fairness Perceptions [Volume 2, Issue 2, 2021, Pages 104-114]
  • Word- Of -Mouth The Role of Viral Marketing on Behavioral Intentions in Durable and nondurable Goods: Is brand equity as a mediator? [Volume 2, Issue 1, 2021, Pages 55-68]