Keyword Index

A

  • Advertisement Features Investigating Effect of Advertisement Features in Social Media on Consumer Attitude with regard to the Mediator Role of Advertising Value in Iran Food Industry [Volume 1, Issue 2, 2021, Pages 130-141]
  • Advertising Value Investigating Effect of Advertisement Features in Social Media on Consumer Attitude with regard to the Mediator Role of Advertising Value in Iran Food Industry [Volume 1, Issue 2, 2021, Pages 130-141]
  • Alternative Attractiveness Factors affecting customer loyalty with the mediating role of emotional satisfaction and brand trust; Case study: Pasargad Insurance customers in Ilam Province [Volume 1, Issue 1, 2021, Pages 31-44]

B

  • Brand attachment Explaining the Role of Consumer Attitudes and Willingness toward Consumer Generated Advertising in Consumer Behavior; Case Study of Kalleh Consumers [Volume 1, Issue 1, 2021, Pages 21-30]
  • Brand Reputation Factors affecting customer loyalty with the mediating role of emotional satisfaction and brand trust; Case study: Pasargad Insurance customers in Ilam Province [Volume 1, Issue 1, 2021, Pages 31-44]
  • Brand Trust Factors affecting customer loyalty with the mediating role of emotional satisfaction and brand trust; Case study: Pasargad Insurance customers in Ilam Province [Volume 1, Issue 1, 2021, Pages 31-44]

C

  • Commitment Survey of Loyalty, Satisfaction and Commitment to create Value for Customers through Relationship Marketing Approach: A Case Study [Volume 1, Issue 1, 2021, Pages 55-65]
  • Consumer Attitude Investigating Effect of Advertisement Features in Social Media on Consumer Attitude with regard to the Mediator Role of Advertising Value in Iran Food Industry [Volume 1, Issue 2, 2021, Pages 130-141]
  • Consumers' attitude to advertising production Explaining the Role of Consumer Attitudes and Willingness toward Consumer Generated Advertising in Consumer Behavior; Case Study of Kalleh Consumers [Volume 1, Issue 1, 2021, Pages 21-30]
  • Consumers’ willingness to participate in advertising Explaining the Role of Consumer Attitudes and Willingness toward Consumer Generated Advertising in Consumer Behavior; Case Study of Kalleh Consumers [Volume 1, Issue 1, 2021, Pages 21-30]
  • Customer loyalty Factors affecting customer loyalty with the mediating role of emotional satisfaction and brand trust; Case study: Pasargad Insurance customers in Ilam Province [Volume 1, Issue 1, 2021, Pages 31-44]
  • Customer loyalty A Structural Model of Customer Loyalty: A case study of Isfahan Hypermarkets [Volume 1, Issue 2, 2021, Pages 104-113]

E

  • Emotional Satisfaction Factors affecting customer loyalty with the mediating role of emotional satisfaction and brand trust; Case study: Pasargad Insurance customers in Ilam Province [Volume 1, Issue 1, 2021, Pages 31-44]

F

  • Factor Analysis A Structural Model of Customer Loyalty: A case study of Isfahan Hypermarkets [Volume 1, Issue 2, 2021, Pages 104-113]

H

  • Higher education Market orientation in higher education: positioning marketing in Iranian higher education [Volume 1, Issue 1, 2021, Pages 45-54]
  • Hypermarkets A Structural Model of Customer Loyalty: A case study of Isfahan Hypermarkets [Volume 1, Issue 2, 2021, Pages 104-113]

I

  • Iran Modeling the Factors Influencing Store Price Image in Iran by Interpretive Structural Modeling Method [Volume 1, Issue 1, 2021, Pages 1-12]

L

  • Loyalty Survey of Loyalty, Satisfaction and Commitment to create Value for Customers through Relationship Marketing Approach: A Case Study [Volume 1, Issue 1, 2021, Pages 55-65]
  • Loyalty Explaining the Role of Consumer Attitudes and Willingness toward Consumer Generated Advertising in Consumer Behavior; Case Study of Kalleh Consumers [Volume 1, Issue 1, 2021, Pages 21-30]

M

  • Market orientation Market orientation in higher education: positioning marketing in Iranian higher education [Volume 1, Issue 1, 2021, Pages 45-54]

P

  • Pricing Modeling the Factors Influencing Store Price Image in Iran by Interpretive Structural Modeling Method [Volume 1, Issue 1, 2021, Pages 1-12]

S

  • Sarab-e Meymeh Township Investigating the effect of cultural events and mental conflict on the image and intention to visit the destination among tourists in Sarab-e Meymeh township of Dehloran City [Volume 1, Issue 2, 2021, Pages 114-129]
  • Store price image Modeling the Factors Influencing Store Price Image in Iran by Interpretive Structural Modeling Method [Volume 1, Issue 1, 2021, Pages 1-12]
  • Structural Equation Modeling A Structural Model of Customer Loyalty: A case study of Isfahan Hypermarkets [Volume 1, Issue 2, 2021, Pages 104-113]