Author Index

A

  • Aghajani, Hassanali Prioritize target markets using a combined method of Analytical Hierarchy Process/Monte Carlo simulation and Fuzzy AHP [Volume 2, Issue 2, 2021, Pages 93-103]
  • Alizadehsani, Mohsen Examining the Effect of Industry Competitive Intensity: The Mediating Role of Marketing Capabilities and Market-Focused Learning [Volume 2, Issue 2, 2021, Pages 82-92]

B

  • Barari, Mahyar Knowledge-Oriented Leadership and Sales Performance: The Mediating Effects of Market Orientation, Innovative Organizational Culture, and Innovation Implementation [Volume 2, Issue 2, 2021, Pages 115-126]
  • Beigi, Shahrokh Investigating the Impact of International Entrepreneurial Orientation on the International Performance of Small and Medium Enterprises [Volume 2, Issue 1, 2021, Pages 69-81]

E

  • Emami, Elham An Analysis of Personal Branding Tactics Strategies in Athletes' Professional Success [Volume 2, Issue 1, 2021, Pages 31-40]

F

  • Fazeli Veisari, Elham The Role of Viral Marketing on Behavioral Intentions in Durable and nondurable Goods: Is brand equity as a mediator? [Volume 2, Issue 1, 2021, Pages 55-68]

H

K

  • Khalili Palandi, Fereshteh Job Crafting and B2B Salesperson Performance through Meaningful Work: Role-Resource Approach-Avoidance Model [Volume 2, Issue 1, 2021, Pages 1-17]

M

  • Masomi Aghbolagh, Sepideh Examining the Effect of Industry Competitive Intensity: The Mediating Role of Marketing Capabilities and Market-Focused Learning [Volume 2, Issue 2, 2021, Pages 82-92]
  • Mirahmadi, Sayyed Mahmoud The Impact of Reliable Leadership and Job crafting on Customer Orientation and Service Recovery Performance; Case Study of Sepah Bank of Khuzestan [Volume 2, Issue 1, 2021, Pages 41-54]
  • Moshabiki, Asghar Job Crafting and B2B Salesperson Performance through Meaningful Work: Role-Resource Approach-Avoidance Model [Volume 2, Issue 1, 2021, Pages 1-17]
  • Mostafeizi, Nasim Investigating the Impact of International Entrepreneurial Orientation on the International Performance of Small and Medium Enterprises [Volume 2, Issue 1, 2021, Pages 69-81]
  • Mousavi-Jad, Seyed Mohammad An Analysis of Personal Branding Tactics Strategies in Athletes' Professional Success [Volume 2, Issue 1, 2021, Pages 31-40]
  • Movaghar, Morteza Knowledge-Oriented Leadership and Sales Performance: The Mediating Effects of Market Orientation, Innovative Organizational Culture, and Innovation Implementation [Volume 2, Issue 2, 2021, Pages 115-126]

N

  • Nazari, Mohsen The Impact of Price Segmentation based on Customer Characteristics, Product Bundle or Product Features on Price Fairness Perceptions [Volume 2, Issue 2, 2021, Pages 104-114]

R

  • Rasekhi, Saeed Trade potentials of Iran and CIS [Volume 2, Issue 1, 2021, Pages 18-30]
  • Rashidi, Hassan The Impact of Reliable Leadership and Job crafting on Customer Orientation and Service Recovery Performance; Case Study of Sepah Bank of Khuzestan [Volume 2, Issue 1, 2021, Pages 41-54]
  • Rashnavadi, Yaghoub Investigating the Impact of International Entrepreneurial Orientation on the International Performance of Small and Medium Enterprises [Volume 2, Issue 1, 2021, Pages 69-81]
  • Razi, Nasrin Job Crafting and B2B Salesperson Performance through Meaningful Work: Role-Resource Approach-Avoidance Model [Volume 2, Issue 1, 2021, Pages 1-17]
  • Rokhideh, Mohammad Reza Investigating the Impact of International Entrepreneurial Orientation on the International Performance of Small and Medium Enterprises [Volume 2, Issue 1, 2021, Pages 69-81]

S

  • Saedi, Roya Trade potentials of Iran and CIS [Volume 2, Issue 1, 2021, Pages 18-30]
  • Safari, Mohammad Investigating the Impact of International Entrepreneurial Orientation on the International Performance of Small and Medium Enterprises [Volume 2, Issue 1, 2021, Pages 69-81]
  • Safari, Mohammad Knowledge-Oriented Leadership and Sales Performance: The Mediating Effects of Market Orientation, Innovative Organizational Culture, and Innovation Implementation [Volume 2, Issue 2, 2021, Pages 115-126]
  • Shafei, Reza An Analysis of Personal Branding Tactics Strategies in Athletes' Professional Success [Volume 2, Issue 1, 2021, Pages 31-40]
  • Shahi, Reza Job Crafting and B2B Salesperson Performance through Meaningful Work: Role-Resource Approach-Avoidance Model [Volume 2, Issue 1, 2021, Pages 1-17]
  • Sheikholeslami, Seyed Parham The Impact of Price Segmentation based on Customer Characteristics, Product Bundle or Product Features on Price Fairness Perceptions [Volume 2, Issue 2, 2021, Pages 104-114]
  • Shirkhodaie, Meysam Examining the Effect of Industry Competitive Intensity: The Mediating Role of Marketing Capabilities and Market-Focused Learning [Volume 2, Issue 2, 2021, Pages 82-92]

T

  • Taghipourian, Mohammad Javad The Role of Viral Marketing on Behavioral Intentions in Durable and nondurable Goods: Is brand equity as a mediator? [Volume 2, Issue 1, 2021, Pages 55-68]
  • Tavoli, Reza The Role of Viral Marketing on Behavioral Intentions in Durable and nondurable Goods: Is brand equity as a mediator? [Volume 2, Issue 1, 2021, Pages 55-68]
  • Tousizadeh, Sadegh The Impact of Reliable Leadership and Job crafting on Customer Orientation and Service Recovery Performance; Case Study of Sepah Bank of Khuzestan [Volume 2, Issue 1, 2021, Pages 41-54]

Y