A
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Abedin, Bahareh
Investigating the Antecedents of Brand Citizenship Behavior in financial institutes [Volume 1, Issue 2, 2020, Pages 78-92]
-
Agheli, Meysam
Factors affecting customer loyalty with the mediating role of emotional satisfaction and brand trust; Case study: Pasargad Insurance customers in Ilam Province [Volume 1, Issue 1, 2020, Pages 31-44]
-
Agheli, Meysam
Investigating the effect of cultural events and mental conflict on the image and intention to visit the destination among tourists in Sarab-e Meymeh township of Dehloran City [Volume 1, Issue 2, 2020, Pages 114-129]
-
Alizadehsani, Mohsen
Identifying and Classify Success and Failure Factors in International Business Negotiations with Iranian Merchants [Volume 1, Issue 2, 2020, Pages 66-77]
-
Azizi, Mostafa
Market orientation in higher education: positioning marketing in Iranian higher education [Volume 1, Issue 1, 2020, Pages 45-54]
B
-
Baghaei-Sefat, Soheila
Investigating the effect of cultural events and mental conflict on the image and intention to visit the destination among tourists in Sarab-e Meymeh township of Dehloran City [Volume 1, Issue 2, 2020, Pages 114-129]
-
Bavarsad, Belghis
A Structural Model of Customer Loyalty: A case study of Isfahan Hypermarkets [Volume 1, Issue 2, 2020, Pages 104-113]
D
-
Dastar, Hossein
Modeling the Factors Influencing Store Price Image in Iran by Interpretive Structural Modeling Method [Volume 1, Issue 1, 2020, Pages 1-12]
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Dehghani Dashtbani, Maliheh
Investigating the Antecedents of Brand Citizenship Behavior in financial institutes [Volume 1, Issue 2, 2020, Pages 78-92]
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Divsalar, Hedieh
Investigating Effect of Advertisement Features in Social Media on Consumer Attitude with regard to the Mediator Role of Advertising Value in Iran Food Industry [Volume 1, Issue 2, 2020, Pages 130-141]
E
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Ehsani, Amir
Survey of Loyalty, Satisfaction and Commitment to create Value for Customers through Relationship Marketing Approach: A Case Study [Volume 1, Issue 1, 2020, Pages 55-65]
-
Elahi, Hossein
Investigating Effect of Advertisement Features in Social Media on Consumer Attitude with regard to the Mediator Role of Advertising Value in Iran Food Industry [Volume 1, Issue 2, 2020, Pages 130-141]
H
-
Haron-Rashedi, Somayeh
A Structural Model of Customer Loyalty: A case study of Isfahan Hypermarkets [Volume 1, Issue 2, 2020, Pages 104-113]
K
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Kamareh, Sahar
Explaining the Role of Consumer Attitudes and Willingness toward Consumer Generated Advertising in Consumer Behavior; Case Study of Kalleh Consumers [Volume 1, Issue 1, 2020, Pages 21-30]
-
Khalili Palandi, Fereshteh
Examining the Effectiveness of Public Service Advertisement through Hormonal Marketing Approach [Volume 1, Issue 1, 2020, Pages 13-20]
-
Kolahan, Arman
Identifying and Classify Success and Failure Factors in International Business Negotiations with Iranian Merchants [Volume 1, Issue 2, 2020, Pages 66-77]
M
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Mohammadi, Haydar
The Cultural Marketing Elements: The Essentials for Increasing of Museum Visits [Volume 1, Issue 2, 2020, Pages 93-103]
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Mokhavarpour Zarinabad, Rahim
Factors affecting customer loyalty with the mediating role of emotional satisfaction and brand trust; Case study: Pasargad Insurance customers in Ilam Province [Volume 1, Issue 1, 2020, Pages 31-44]
N
-
Nazari, Mohsen
Modeling the Factors Influencing Store Price Image in Iran by Interpretive Structural Modeling Method [Volume 1, Issue 1, 2020, Pages 1-12]
-
Nili Ahmadabadi, Majid
A Structural Model of Customer Loyalty: A case study of Isfahan Hypermarkets [Volume 1, Issue 2, 2020, Pages 104-113]
R
-
Ramezani, Sara
Modeling the Factors Influencing Store Price Image in Iran by Interpretive Structural Modeling Method [Volume 1, Issue 1, 2020, Pages 1-12]
-
Rashidi, Hassan
Factors affecting customer loyalty with the mediating role of emotional satisfaction and brand trust; Case study: Pasargad Insurance customers in Ilam Province [Volume 1, Issue 1, 2020, Pages 31-44]
-
Rashidi, Hassan
Investigating the effect of cultural events and mental conflict on the image and intention to visit the destination among tourists in Sarab-e Meymeh township of Dehloran City [Volume 1, Issue 2, 2020, Pages 114-129]
S
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Saedi, Hasibeh
The Cultural Marketing Elements: The Essentials for Increasing of Museum Visits [Volume 1, Issue 2, 2020, Pages 93-103]
-
Saedi, Sara
The Cultural Marketing Elements: The Essentials for Increasing of Museum Visits [Volume 1, Issue 2, 2020, Pages 93-103]
-
Shafei, Reza
The Cultural Marketing Elements: The Essentials for Increasing of Museum Visits [Volume 1, Issue 2, 2020, Pages 93-103]
-
Shirkhodaie, Meysam
Examining the Effectiveness of Public Service Advertisement through Hormonal Marketing Approach [Volume 1, Issue 1, 2020, Pages 13-20]
-
Siyavooshi, Maliheh
Investigating the Antecedents of Brand Citizenship Behavior in financial institutes [Volume 1, Issue 2, 2020, Pages 78-92]
T
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Tabibi, Mohammad Reza
Identifying and Classify Success and Failure Factors in International Business Negotiations with Iranian Merchants [Volume 1, Issue 2, 2020, Pages 66-77]
-
Tahmasebi Roshan, Neda
Explaining the Role of Consumer Attitudes and Willingness toward Consumer Generated Advertising in Consumer Behavior; Case Study of Kalleh Consumers [Volume 1, Issue 1, 2020, Pages 21-30]
-
Teymouri, Zahra
Identifying and Classify Success and Failure Factors in International Business Negotiations with Iranian Merchants [Volume 1, Issue 2, 2020, Pages 66-77]
-
Tousizadeh, Sadegh
Factors affecting customer loyalty with the mediating role of emotional satisfaction and brand trust; Case study: Pasargad Insurance customers in Ilam Province [Volume 1, Issue 1, 2020, Pages 31-44]
Y
-
Yahyazadehfar, Mahmood
Explaining the Role of Consumer Attitudes and Willingness toward Consumer Generated Advertising in Consumer Behavior; Case Study of Kalleh Consumers [Volume 1, Issue 1, 2020, Pages 21-30]
-
Yazdanpanah, Ahmad
Survey of Loyalty, Satisfaction and Commitment to create Value for Customers through Relationship Marketing Approach: A Case Study [Volume 1, Issue 1, 2020, Pages 55-65]
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