Author Index

A

  • Abedin, Bahareh Investigating the Antecedents of Brand Citizenship Behavior in financial institutes [Volume 1, Issue 2, 2020, Pages 78-92]
  • Agheli, Meysam Factors affecting customer loyalty with the mediating role of emotional satisfaction and brand trust; Case study: Pasargad Insurance customers in Ilam Province [Volume 1, Issue 1, 2020, Pages 31-44]
  • Agheli, Meysam Investigating the effect of cultural events and mental conflict on the image and intention to visit the destination among tourists in Sarab-e Meymeh township of Dehloran City [Volume 1, Issue 2, 2020, Pages 114-129]
  • Alizadehsani, Mohsen Identifying and Classify Success and Failure Factors in International Business Negotiations with Iranian Merchants [Volume 1, Issue 2, 2020, Pages 66-77]
  • Azizi, Mostafa Market orientation in higher education: positioning marketing in Iranian higher education [Volume 1, Issue 1, 2020, Pages 45-54]

B

  • Baghaei-Sefat, Soheila Investigating the effect of cultural events and mental conflict on the image and intention to visit the destination among tourists in Sarab-e Meymeh township of Dehloran City [Volume 1, Issue 2, 2020, Pages 114-129]
  • Bavarsad, Belghis A Structural Model of Customer Loyalty: A case study of Isfahan Hypermarkets [Volume 1, Issue 2, 2020, Pages 104-113]

D

  • Dastar, Hossein Modeling the Factors Influencing Store Price Image in Iran by Interpretive Structural Modeling Method [Volume 1, Issue 1, 2020, Pages 1-12]
  • Dehghani Dashtbani, Maliheh Investigating the Antecedents of Brand Citizenship Behavior in financial institutes [Volume 1, Issue 2, 2020, Pages 78-92]
  • Divsalar, Hedieh Investigating Effect of Advertisement Features in Social Media on Consumer Attitude with regard to the Mediator Role of Advertising Value in Iran Food Industry [Volume 1, Issue 2, 2020, Pages 130-141]

E

  • Ehsani, Amir Survey of Loyalty, Satisfaction and Commitment to create Value for Customers through Relationship Marketing Approach: A Case Study [Volume 1, Issue 1, 2020, Pages 55-65]
  • Elahi, Hossein Investigating Effect of Advertisement Features in Social Media on Consumer Attitude with regard to the Mediator Role of Advertising Value in Iran Food Industry [Volume 1, Issue 2, 2020, Pages 130-141]

H

  • Haron-Rashedi, Somayeh A Structural Model of Customer Loyalty: A case study of Isfahan Hypermarkets [Volume 1, Issue 2, 2020, Pages 104-113]

K

  • Kamareh, Sahar Explaining the Role of Consumer Attitudes and Willingness toward Consumer Generated Advertising in Consumer Behavior; Case Study of Kalleh Consumers [Volume 1, Issue 1, 2020, Pages 21-30]
  • Khalili Palandi, Fereshteh Examining the Effectiveness of Public Service Advertisement through Hormonal Marketing Approach [Volume 1, Issue 1, 2020, Pages 13-20]
  • Kolahan, Arman Identifying and Classify Success and Failure Factors in International Business Negotiations with Iranian Merchants [Volume 1, Issue 2, 2020, Pages 66-77]

M

  • Mohammadi, Haydar The Cultural Marketing Elements: The Essentials for Increasing of Museum Visits [Volume 1, Issue 2, 2020, Pages 93-103]
  • Mokhavarpour Zarinabad, Rahim Factors affecting customer loyalty with the mediating role of emotional satisfaction and brand trust; Case study: Pasargad Insurance customers in Ilam Province [Volume 1, Issue 1, 2020, Pages 31-44]

N

  • Nazari, Mohsen Modeling the Factors Influencing Store Price Image in Iran by Interpretive Structural Modeling Method [Volume 1, Issue 1, 2020, Pages 1-12]
  • Nili Ahmadabadi, Majid A Structural Model of Customer Loyalty: A case study of Isfahan Hypermarkets [Volume 1, Issue 2, 2020, Pages 104-113]

R

  • Ramezani, Sara Modeling the Factors Influencing Store Price Image in Iran by Interpretive Structural Modeling Method [Volume 1, Issue 1, 2020, Pages 1-12]
  • Rashidi, Hassan Factors affecting customer loyalty with the mediating role of emotional satisfaction and brand trust; Case study: Pasargad Insurance customers in Ilam Province [Volume 1, Issue 1, 2020, Pages 31-44]
  • Rashidi, Hassan Investigating the effect of cultural events and mental conflict on the image and intention to visit the destination among tourists in Sarab-e Meymeh township of Dehloran City [Volume 1, Issue 2, 2020, Pages 114-129]

S

  • Saedi, Hasibeh The Cultural Marketing Elements: The Essentials for Increasing of Museum Visits [Volume 1, Issue 2, 2020, Pages 93-103]
  • Saedi, Sara The Cultural Marketing Elements: The Essentials for Increasing of Museum Visits [Volume 1, Issue 2, 2020, Pages 93-103]
  • Shafei, Reza The Cultural Marketing Elements: The Essentials for Increasing of Museum Visits [Volume 1, Issue 2, 2020, Pages 93-103]
  • Shirkhodaie, Meysam Examining the Effectiveness of Public Service Advertisement through Hormonal Marketing Approach [Volume 1, Issue 1, 2020, Pages 13-20]
  • Siyavooshi, Maliheh Investigating the Antecedents of Brand Citizenship Behavior in financial institutes [Volume 1, Issue 2, 2020, Pages 78-92]

T

  • Tabibi, Mohammad Reza Identifying and Classify Success and Failure Factors in International Business Negotiations with Iranian Merchants [Volume 1, Issue 2, 2020, Pages 66-77]
  • Tahmasebi Roshan, Neda Explaining the Role of Consumer Attitudes and Willingness toward Consumer Generated Advertising in Consumer Behavior; Case Study of Kalleh Consumers [Volume 1, Issue 1, 2020, Pages 21-30]
  • Teymouri, Zahra Identifying and Classify Success and Failure Factors in International Business Negotiations with Iranian Merchants [Volume 1, Issue 2, 2020, Pages 66-77]
  • Tousizadeh, Sadegh Factors affecting customer loyalty with the mediating role of emotional satisfaction and brand trust; Case study: Pasargad Insurance customers in Ilam Province [Volume 1, Issue 1, 2020, Pages 31-44]

Y

  • Yahyazadehfar, Mahmood Explaining the Role of Consumer Attitudes and Willingness toward Consumer Generated Advertising in Consumer Behavior; Case Study of Kalleh Consumers [Volume 1, Issue 1, 2020, Pages 21-30]
  • Yazdanpanah, Ahmad Survey of Loyalty, Satisfaction and Commitment to create Value for Customers through Relationship Marketing Approach: A Case Study [Volume 1, Issue 1, 2020, Pages 55-65]