Journal of International Marketing Modeling - Articles List

1. Modeling the Factors Influencing Store Price Image in Iran by Interpretive Structural Modeling Method

Pages 1-12

Mohsen Nazari; Hossein Dastar; Sara Ramezani

2. Examining the Effectiveness of Public Service Advertisement through Hormonal Marketing Approach

Pages 13-20

Meysam Shirkhodaie; Fereshteh Khalili Palandi

3. Explaining the Role of Consumer Attitudes and Willingness toward Consumer Generated Advertising in Consumer Behavior; Case Study of Kalleh Consumers

Pages 21-30

Mahmood Yahyazadehfar; Sahar Kamareh; Neda Tahmasebi Roshan

4. Factors affecting customer loyalty with the mediating role of emotional satisfaction and brand trust; Case study: Pasargad Insurance customers in Ilam Province

Pages 31-44

Hassan Rashidi; Meysam Agheli; Sadegh Tousizadeh; Rahim Mokhavarpour Zarinabad

5. Market orientation in higher education: positioning marketing in Iranian higher education

Pages 45-54

Mostafa Azizi

6. Survey of Loyalty, Satisfaction and Commitment to create Value for Customers through Relationship Marketing Approach: A Case Study

Pages 55-65

Ahmad Yazdanpanah; Amir Ehsani

Journal of International Marketing Modeling

Journal Archive

Volume 1 (2020)