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Volume & Issue: Volume 1, Issue 1, Spring 2020, Pages 1-65 
1. Modeling the Factors Influencing Store Price Image in Iran by Interpretive Structural Modeling Method

Pages 1-12

Mohsen Nazari; Hossein Dastar; Sara Ramezani

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  • PDF 836.88 K

2. Examining the Effectiveness of Public Service Advertisement through Hormonal Marketing Approach

Pages 13-20

Meysam Shirkhodaie; Fereshteh Khalili Palandi

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  • PDF 720.46 K

3. Explaining the Role of Consumer Attitudes and Willingness toward Consumer Generated Advertising in Consumer Behavior; Case Study of Kalleh Consumers

Pages 21-30

Mahmood Yahyazadehfar; Sahar Kamareh; Neda Tahmasebi Roshan

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  • PDF 1.24 MB

4. Factors affecting customer loyalty with the mediating role of emotional satisfaction and brand trust; Case study: Pasargad Insurance customers in Ilam Province

Pages 31-44

Hassan Rashidi; Meysam Agheli; Sadegh Tousizadeh; Rahim Mokhavarpour Zarinabad

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  • PDF 1.01 MB

5. Market orientation in higher education: positioning marketing in Iranian higher education

Pages 45-54

Mostafa Azizi

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  • PDF 811.83 K

6. Survey of Loyalty, Satisfaction and Commitment to create Value for Customers through Relationship Marketing Approach: A Case Study

Pages 55-65

Ahmad Yazdanpanah; Amir Ehsani

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  • PDF 1.18 MB

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